{
  "slug": "p-e-guerin",
  "name": "P.E. Guerin",
  "description": "P.E. Guerin is the oldest decorative hardware firm in the United States and the only foundry in the City of New York. Founded in 1857, the company specializes in custom, artisanal metalwork including door hardware, bathroom fixtures, and furniture ornaments produced via the lost-wax casting process.",
  "url": "https://optimly.ai/brand/p-e-guerin",
  "websiteUrl": null,
  "logoUrl": "",
  "baiScore": 62,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Challenger",
  "archetype_status": "active",
  "category": "Manufacturing & Design",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-05-07T23:24:38.166+00:00",
  "verifiedVitals": {
    "website": "peguerin.com",
    "founded": "1857",
    "headquarters": "New York, NY (Greenwich Village)",
    "pricing_model": "Enterprise/Custom (High-end trade pricing)",
    "core_products": "Custom door knobs, lever handles, hinges, bathroom sets, and decorative trim.",
    "key_differentiator": "The only remaining foundry in New York City using 160+ years of hand-chasing archives and lost-wax casting.",
    "target_markets": "Luxury architects, high-end interior designers, historic preservationists, and ultra-high-net-worth homeowners.",
    "employee_count": "50-100",
    "funding_stage": "Private / Family-owned",
    "subcategory": "High-End Architectural Hardware"
  },
  "intentTags": null,
  "timestamp": 1781385779893
}