{"name":"P&O Cruises","domain":"pocruises.com","url":"https://optimly.ai/brand/p-o-cruises","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"P&O Cruises is a cruise holiday company offering cruises to destinations including the Mediterranean, Caribbean, Canary Islands, Northern Europe, Norwegian Fjords and Iceland.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pocruises.com","updated_at":"2026-11-08T03:16:31.049266+00:00"},{"key":"description","label":"Description","shape":"text","content":"P&O Cruises provides cruise holidays combining accommodation and travel with dining, entertainment, onboard activities, flights and transfers on selected itineraries, and signature service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pocruises.com","updated_at":"2026-11-08T03:16:31.049266+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://pocruises.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pocruises.com","updated_at":"2026-11-08T03:16:31.049266+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, upbeat, aspirational and helpful, with an emphasis on memorable holidays, discovery and value.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pocruises.com","updated_at":"2026-11-08T03:16:31.049266+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps travelers plan and book cruise holidays, including destination selection, ship choice, travel arrangements and onboard experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pocruises.com","updated_at":"2026-11-08T03:16:31.049266+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Cruise holiday booking and search by destination, month, duration and ship\nCruises across destinations including the Mediterranean, Caribbean, Canary Islands, Northern Europe, Norway and Iceland\nFly-cruise holidays with included flights and selected airport-port transfers\nOnboard dining, entertainment and activities\nCruise ships for family and adult-oriented holidays\nTravel support covering embarkation, disembarkation, transfers, parking and travel requirements\nFamily cruise travel and children's clubs\nShareholder benefits and onboard credit administration through Stockperks","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pocruises.com","updated_at":"2026-11-08T03:16:31.049266+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Cruise holidays\nFly-cruise holidays\nP&O Cruises ships including Iona, Arvia, Arcadia, Aurora, Azura, Britannia and Ventura\nCruise Connect coach transfers\nOnboard shareholder benefits","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pocruises.com","updated_at":"2026-11-08T03:16:31.049266+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Cruise fares include Select Price, Saver and Early Saver options. Select Price may include benefits such as onboard spending money, Southampton parking or return coach travel on eligible cruises. Promotional content advertises up to £500 off selected balcony cabins, subject to terms and conditions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pocruises.com","updated_at":"2026-11-08T03:16:31.049266+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Travel and tourism; cruise holidays","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pocruises.com","updated_at":"2026-11-08T03:16:31.049266+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Cruise holiday travelers, including families, adults and shareholders of Carnival-related cruise brands.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pocruises.com","updated_at":"2026-11-08T03:16:31.049266+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers seeking organized cruise holidays with destination variety, onboard dining and entertainment, family facilities, adult-oriented options, and optional flights or transfers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pocruises.com","updated_at":"2026-11-08T03:16:31.049266+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking a cruise holiday to destinations such as the Mediterranean, Caribbean, Canary Islands, Northern Europe or Norwegian Fjords\nTaking a fly-cruise holiday with included flights and selected transfers\nPlanning a family holiday with children's clubs and family-friendly facilities\nTaking an adults-oriented cruise on selected Aurora and Arcadia holidays\nArranging Southampton parking or UK coach transfers\nApplying for shareholder cruise benefits through Stockperks","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pocruises.com","updated_at":"2026-11-08T03:16:31.049266+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A planned cruise holiday with destination and ship options matched to traveler preferences\nAccess to dining, entertainment and onboard activities\nSimplified travel through included flights or available coach, airport and port transfers\nFamily-friendly holiday experiences and children's facilities\nConvenient embarkation support including parking and luggage assistance\nPotential savings through promotional cruise offers and fare benefits","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pocruises.com","updated_at":"2026-11-08T03:16:31.049266+00:00"}]}],"last_refreshed_at":"2026-11-08T03:16:31.056843+00:00","last_changed_at":"2026-11-08T03:16:31.063904+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=7083d658-2eac-4e81-931a-6e69ecb4988f"}