{"name":"Pacific Park®","domain":"pacpark.com","url":"https://optimly.ai/brand/pacific-park","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Pacific Park® is a family amusement park on the Santa Monica Pier featuring rides, games, dining, shopping, and events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pacpark.com","updated_at":"2026-11-07T07:03:14.287231+00:00"},{"key":"description","label":"Description","shape":"text","content":"Pacific Park® is the West Coast’s only amusement park located on a pier. Located on the world-famous Santa Monica Pier, it features 12 rides including the Pacific Wheel and West Coaster, along with midway games, restaurants, shops, and private events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pacpark.com","updated_at":"2026-11-07T07:03:14.287231+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide safe, affordable, family-friendly entertainment and support the Santa Monica community through partnerships, charitable programs, and civic engagement.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pacpark.com","updated_at":"2026-11-07T07:03:14.287231+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://pacpark.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pacpark.com","updated_at":"2026-11-07T07:03:14.287231+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Family-friendly, energetic, playful, community-oriented, and destination-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pacpark.com","updated_at":"2026-11-07T07:03:14.287231+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1996","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pacpark.com","updated_at":"2026-11-07T07:03:14.287231+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Santa Monica Pier, Santa Monica, California, USA","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pacpark.com","updated_at":"2026-11-07T07:03:14.287231+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Pacific Park is operated by Santa Monica Amusements, LLC. The Santa Monica Pier is owned and maintained by the City of Santa Monica.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pacpark.com","updated_at":"2026-11-07T07:03:14.287231+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides accessible leisure, entertainment, dining, and family activities for visitors to the Santa Monica Pier, as well as event and partnership experiences for brands and organizations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pacpark.com","updated_at":"2026-11-07T07:03:14.287231+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Operating a 12-ride amusement park on the Santa Monica Pier\nAmusement rides, including the Pacific Wheel and West Coaster\nMidway games and prize experiences\nDining and food service, including funnel cakes, burgers, pizza, tacos, salads, sandwiches, and beverages\nRetail and souvenir shopping\nPrivate events and brand partnership activations\nCommunity partnerships, charitable donations, and nonprofit programs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pacpark.com","updated_at":"2026-11-07T07:03:14.287231+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Amusement park rides\nPacific Wheel\nWest Coaster\nMidway games and prizes\nRide, game, and attraction passes\nRestaurants, food stands, and funnel cakes\nRetail and souvenir merchandise\nPrivate events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pacpark.com","updated_at":"2026-11-07T07:03:14.287231+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The park is ungated and free to enter. Rides, games, attractions, and other activities are priced individually, with multiple passes also available.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pacpark.com","updated_at":"2026-11-07T07:03:14.287231+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Amusement parks, entertainment, tourism, hospitality, and destination attractions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pacpark.com","updated_at":"2026-11-07T07:03:14.287231+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Families, tourists, local visitors, leisure travelers, event attendees, brands, agencies, and local businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pacpark.com","updated_at":"2026-11-07T07:03:14.287231+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Families and leisure visitors seeking amusement rides, games, food, and entertainment at the Santa Monica Pier; brands and organizations seeking sponsorships, events, sampling, or customer outreach opportunities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pacpark.com","updated_at":"2026-11-07T07:03:14.287231+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Family amusement and leisure outings\nTourist visits to the Santa Monica Pier\nRiding attractions and the Pacific Wheel\nPlaying midway games and winning prizes\nDining and enjoying oceanfront food experiences\nShopping for Santa Monica souvenirs and apparel\nHosting private events\nBrand sponsorships, sampling, and customer outreach activations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pacpark.com","updated_at":"2026-11-07T07:03:14.287231+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Family-friendly entertainment and memorable leisure experiences\nAccess to rides, games, dining, shopping, and ocean views in one destination\nOpportunities to host distinctive private events\nBrand engagement with Santa Monica Pier visitors\nSupport for charitable, nonprofit, and community programs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pacpark.com","updated_at":"2026-11-07T07:03:14.287231+00:00"}]}],"last_refreshed_at":"2026-11-07T07:03:14.298691+00:00","last_changed_at":"2026-11-07T07:03:14.308545+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=0383a888-bbb2-4fd3-b76a-0f06f5b71c7d"}