{"name":"Palm Springs Surf Club","domain":"palmspringssurfclub.com","url":"https://optimly.ai/brand/palm-springs-surf-club","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"A surf and lifestyle destination in Palm Springs, California, featuring state-of-the-art wave technology, water park attractions, dining, events, and resort-style amenities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://palmspringssurfclub.com","updated_at":"2026-11-08T03:28:15.597526+00:00"},{"key":"description","label":"Description","shape":"text","content":"Palm Springs Surf Club is a surf paradise and entertainment destination at 1500 S Gene Autry Trail in Palm Springs, California. It offers surf sessions for different skill levels, water park passes, a public restaurant, cabanas and daybeds, venue rentals, events, board rentals, and an online surf shop.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://palmspringssurfclub.com","updated_at":"2026-11-08T03:28:15.597526+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide a destination where visitors can surf, slide, dine, and unwind, with experiences ranging from beginner surf sessions to advanced waves, dining, water park attractions, and events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://palmspringssurfclub.com","updated_at":"2026-11-08T03:28:15.597526+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://palmspringssurfclub.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://palmspringssurfclub.com","updated_at":"2026-11-08T03:28:15.597526+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Upbeat, energetic, welcoming, and experience-focused, using phrases such as “Always Epic,” “Catch a Wave. Catch a Vibe,” and “Surfing For Everyone.”","source_type":"1p_website","source_label":"Brand's website","source_url":"https://palmspringssurfclub.com","updated_at":"2026-11-08T03:28:15.597526+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"1500 S Gene Autry Trail, Palm Springs, CA 92264, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://palmspringssurfclub.com","updated_at":"2026-11-08T03:28:15.597526+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides access to surf experiences and wave options for people of different skill levels in Palm Springs, along with an all-in-one venue for recreation, dining, relaxation, and events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://palmspringssurfclub.com","updated_at":"2026-11-08T03:28:15.597526+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"State-of-the-art artificial wave technology\nSurf sessions and reservations for beginner through expert surfers\nPrivate group surf pool rentals\nWater park attractions including waterslides, lazy river, and pool access\nSurf lessons\nRestaurant with California-inspired cuisine\nCabanas and daybeds\nVenue rental for celebrations, corporate retreats, and other events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://palmspringssurfclub.com","updated_at":"2026-11-08T03:28:15.597526+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Surf Session Pack with 4-, 8-, or 20-session packages\nPrivate Group surf sessions\n5 Slabs advanced surf sessions\nJacuzzi Pass\nGeneral Admission Water Park passes\nThe Restaurant at Palm Springs Surf Club\nCabanas and daybeds\nBoard rentals","source_type":"1p_website","source_label":"Brand's website","source_url":"https://palmspringssurfclub.com","updated_at":"2026-11-08T03:28:15.597526+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Core experience pricing is not stated in the provided pages. The online shop lists products including a PSSC Bottle Opener Keychain for $11, PSSC Visor for $36, and Script Logo Golf Hat for $36.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://palmspringssurfclub.com","updated_at":"2026-11-08T03:28:15.597526+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, leisure, recreation, tourism, dining, and events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://palmspringssurfclub.com","updated_at":"2026-11-08T03:28:15.597526+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Surfers of all levels, first-time surfers, friends and families, water park visitors, restaurant guests, event organizers, corporate groups, and visitors to Palm Springs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://palmspringssurfclub.com","updated_at":"2026-11-08T03:28:15.597526+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and groups seeking surf sessions, water park recreation, dining, or event experiences in Palm Springs, including beginners, experienced surfers, families, friends, corporate groups, and private-event organizers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://palmspringssurfclub.com","updated_at":"2026-11-08T03:28:15.597526+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking surf sessions based on skill level\nTaking surf lessons\nReserving a private surf pool for a group\nPurchasing water park day passes\nDining at the on-site restaurant\nRelaxing in cabanas, daybeds, or jacuzzis\nRenting surfboards\nHosting celebrations, corporate retreats, and other events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://palmspringssurfclub.com","updated_at":"2026-11-08T03:28:15.597526+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to surf waves suited to different skill levels\nA shared surf experience with friends and family\nA full day of water park recreation and relaxation\nCalifornia-inspired dining on site\nA customizable private group surf experience\nA venue for memorable celebrations and events\nConvenient access to branded surf club merchandise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://palmspringssurfclub.com","updated_at":"2026-11-08T03:28:15.597526+00:00"}]}],"last_refreshed_at":"2026-11-08T03:28:15.605604+00:00","last_changed_at":"2026-11-08T03:28:15.611665+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=819ef7f0-b8d7-4390-9039-18080a6dd046"}