{
  "slug": "paloma-wool",
  "name": "paloma-wool",
  "description": "Paloma Wool is an online fashion brand offering apparel and accessories, with extensive international shipping capabilities.",
  "url": "https://optimly.ai/brand/paloma-wool",
  "websiteUrl": "https://palomawool.com/",
  "logoUrl": "https://logo.clearbit.com/palomawool.com",
  "baiScore": 37.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Apparel",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-12T07:05:37.664Z",
  "verifiedVitals": {
    "website": "https://palomawool.com",
    "category": "Fashion/Apparel",
    "what_it_does": "Paloma Wool is an internet-first brand that designs and sells multi-category fashion products for men and women, including clothing, shoes, bags, and accessories. The brand is known for its artistic collaborations, unique prints, innovative silhouettes, and commitment to sustainable, locally produced garments.",
    "primary_audience": "Individuals interested in thoughtful and artistic fashion, including both men and women.",
    "core_product": "Multi-category fashion products including dresses, shirts, tops, crop tops, jeans, skirts, swimwear, shorts, jackets, shoes, bags, hats, and neckwear. The brand is known for its knitwear, cut-out tops, adventurous knits, and trippy prints.",
    "pricing_model": {
      "kind": "one_time",
      "detail": "Customers purchase individual clothing items and accessories directly from the website, with prices for each item and shipping calculated at checkout."
    },
    "parent_ownership": "Paloma Wool was founded in 2014 by Paloma Lanna and is based in Barcelona, Spain. It is an unfunded company."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789889180301
}