{
  "slug": "paloma",
  "name": "Paloma",
  "description": "Paloma is a platform providing instant checkout and sales management tools for businesses selling products on social media channels like Instagram and Facebook (Live, Stories, and Feeds). It streamlines inventory management, claim/bid tracking, invoice automation, and order fulfillment.",
  "url": "https://optimly.ai/brand/paloma",
  "websiteUrl": "https://getpaloma.com/",
  "logoUrl": "https://logo.clearbit.com/getpaloma.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Social Commerce Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-08T02:35:58.969Z",
  "verifiedVitals": {
    "website": "https://getpaloma.com",
    "category": "social commerce platform",
    "what_it_does": "Paloma is an instant checkout platform designed for Instagram sales, enabling sellers to run Live, Story, and Feed sales at scale. It provides tools for inventory management, claim and bid tracking, invoice automation, label creation, and secure integrated checkout supporting various payment methods like credit cards, Apple Pay, Google Pay, Affirm, Afterpay, and Klarna. The platform also offers 1099-K filing, a webshop subdomain, and performance monitoring.",
    "primary_audience": "Sellers who conduct sales on social media platforms, particularly Instagram.",
    "core_product": "An instant checkout and sales management platform that facilitates claims, auctions, and add-to-cart functionality for social media selling.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "Paloma offers a 'Starter' plan at $0/month with a 4% Paloma fee and processing rates starting at 2.9% + $0.30 USD. The 'Professional' plan costs $29/month (billed annually) or $39/month (billed monthly) with a 2% Paloma fee and the same processing rates. A 'Growth' plan is available with custom pricing for annual sales over $300k, also with processing rates starting at 2.9% + $0.30 USD."
    }
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789880483230
}