{"name":"Paper Plus","domain":"paperplusgroup.co.nz","url":"https://optimly.ai/brand/paper-plus","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Paper Plus is a 100% New Zealand-owned cooperative franchise and the country’s largest book and stationery retail business, with more than 80 stores nationwide.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paperplusgroup.co.nz","updated_at":"2026-11-07T19:09:34.305326+00:00"},{"key":"description","label":"Description","shape":"text","content":"Established in 1983, Paper Plus Group operates a network of locally owned and operated stores across more than 98 New Zealand towns and communities. Paper Plus stores offer books, stationery, toys, gifts, cards, magazines and office supplies, alongside services such as Click & Collect and, at many locations, NZ Post, Kiwibank and Lotto.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paperplusgroup.co.nz","updated_at":"2026-11-07T19:09:34.305326+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To serve local communities, support literacy and learning throughout New Zealand, and meet customers’ needs through locally operated stores and an omni-channel retail experience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paperplusgroup.co.nz","updated_at":"2026-11-07T19:09:34.305326+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The Board includes Alastair Kerr (Board Chair and Independent Director), Kevin Murray (Independent Director), Dr Tim Mason (Director and Member Director), and Chris Lumsden (Director and Member Director).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paperplusgroup.co.nz","updated_at":"2026-11-07T19:09:34.305326+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://paperplusgroup.co.nz","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paperplusgroup.co.nz","updated_at":"2026-11-07T19:09:34.305326+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Community-focused, proudly New Zealand-owned, people-oriented and commercially professional.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paperplusgroup.co.nz","updated_at":"2026-11-07T19:09:34.305326+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1983","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paperplusgroup.co.nz","updated_at":"2026-11-07T19:09:34.305326+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"100% New Zealand-owned and operated cooperative franchise group.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paperplusgroup.co.nz","updated_at":"2026-11-07T19:09:34.305326+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides communities across New Zealand with convenient access to books, stationery, toys, gifts, cards, magazines and office supplies through local stores, online shopping, Click & Collect and delivery.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paperplusgroup.co.nz","updated_at":"2026-11-07T19:09:34.305326+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Book and stationery retail\nOmni-channel retail through stores, online ordering, Click & Collect and delivery\nNationwide local store network serving more than 98 towns and communities\nCooperative franchise and membership model\nFranchisee operational and business support\nNational marketing and supplier purchasing coordination\nLocal agency services including NZ Post, Kiwibank and Lotto at many stores","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paperplusgroup.co.nz","updated_at":"2026-11-07T19:09:34.305326+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Books\nStationery\nToys\nGifts\nCards\nMagazines\nOffice supplies\nClick & Collect","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paperplusgroup.co.nz","updated_at":"2026-11-07T19:09:34.305326+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Book, stationery and general retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paperplusgroup.co.nz","updated_at":"2026-11-07T19:09:34.305326+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Customers and communities throughout New Zealand, including city and provincial centres. The Group also serves local business owners who operate Paper Plus stores as cooperative franchise members.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paperplusgroup.co.nz","updated_at":"2026-11-07T19:09:34.305326+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People-oriented retail operators and small business owners with a passion for retail and potentially books, strong communication and customer-service skills, community engagement, financial capacity to invest in and operate a store, and willingness to work hands-on while following Paper Plus brand and operating requirements.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paperplusgroup.co.nz","updated_at":"2026-11-07T19:09:34.305326+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for books, stationery, toys, gifts, cards, magazines and office supplies\nOrdering online for delivery\nOrdering online for Click & Collect at participating local stores\nAccessing agency services such as NZ Post, Kiwibank and Lotto at participating stores\nPurchasing or establishing a Paper Plus Group store\nBringing an existing book and stationery business into the Paper Plus Group","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paperplusgroup.co.nz","updated_at":"2026-11-07T19:09:34.305326+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to products through local stores, online shopping, Click & Collect and delivery\nA seamless omni-channel shopping experience\nAccess to retail and agency services within local communities\nSupport for local communities and economies through locally owned and operated stores","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paperplusgroup.co.nz","updated_at":"2026-11-07T19:09:34.305326+00:00"}]}],"last_refreshed_at":"2026-11-07T19:09:34.319927+00:00","last_changed_at":"2026-11-07T19:09:34.333466+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c460b816-86cc-42c5-ad01-cd2ed63ee44e"}