# Paper Plus > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/paper-plus - **Dataset:** https://optimly.ai/brand/paper-plus.json - **Markdown:** https://optimly.ai/brand/paper-plus/llms.txt - **Official website:** https://paperplusgroup.co.nz - **Slug:** paper-plus - **Categories:** retail-ecommerce ## Overview - **Tagline:** Paper Plus is a 100% New Zealand-owned cooperative franchise and the country’s largest book and stationery retail business, with more than 80 stores nationwide. Source: Brand's website (https://paperplusgroup.co.nz) · 2026-11-07 - **Description:** Established in 1983, Paper Plus Group operates a network of locally owned and operated stores across more than 98 New Zealand towns and communities. Paper Plus stores offer books, stationery, toys, gifts, cards, magazines and office supplies, alongside services such as Click & Collect and, at many locations, NZ Post, Kiwibank and Lotto. Source: Brand's website (https://paperplusgroup.co.nz) · 2026-11-07 ## Identity - **Mission:** To serve local communities, support literacy and learning throughout New Zealand, and meet customers’ needs through locally operated stores and an omni-channel retail experience. Source: Brand's website (https://paperplusgroup.co.nz) · 2026-11-07 - **Founders & leadership:** The Board includes Alastair Kerr (Board Chair and Independent Director), Kevin Murray (Independent Director), Dr Tim Mason (Director and Member Director), and Chris Lumsden (Director and Member Director). Source: Brand's website (https://paperplusgroup.co.nz) · 2026-11-07 - **Website:** https://paperplusgroup.co.nz Source: Brand's website (https://paperplusgroup.co.nz) · 2026-11-07 - **Voice & tone:** Community-focused, proudly New Zealand-owned, people-oriented and commercially professional. Source: Brand's website (https://paperplusgroup.co.nz) · 2026-11-07 - **Founded:** 1983 Source: Brand's website (https://paperplusgroup.co.nz) · 2026-11-07 - **Parent ownership:** 100% New Zealand-owned and operated cooperative franchise group. Source: Brand's website (https://paperplusgroup.co.nz) · 2026-11-07 ## Offerings - **Problem solved:** Provides communities across New Zealand with convenient access to books, stationery, toys, gifts, cards, magazines and office supplies through local stores, online shopping, Click & Collect and delivery. Source: Brand's website (https://paperplusgroup.co.nz) · 2026-11-07 - **Core capabilities:** - Book and stationery retail - Omni-channel retail through stores, online ordering, Click & Collect and delivery - Nationwide local store network serving more than 98 towns and communities - Cooperative franchise and membership model - Franchisee operational and business support - National marketing and supplier purchasing coordination - Local agency services including NZ Post, Kiwibank and Lotto at many stores Source: Brand's website (https://paperplusgroup.co.nz) · 2026-11-07 - **Products / SKUs:** - Books - Stationery - Toys - Gifts - Cards - Magazines - Office supplies - Click & Collect Source: Brand's website (https://paperplusgroup.co.nz) · 2026-11-07 ## Audience - **Target industry:** Book, stationery and general retail Source: Brand's website (https://paperplusgroup.co.nz) · 2026-11-07 - **Customer base:** Customers and communities throughout New Zealand, including city and provincial centres. The Group also serves local business owners who operate Paper Plus stores as cooperative franchise members. Source: Brand's website (https://paperplusgroup.co.nz) · 2026-11-07 - **Ideal customer profile:** People-oriented retail operators and small business owners with a passion for retail and potentially books, strong communication and customer-service skills, community engagement, financial capacity to invest in and operate a store, and willingness to work hands-on while following Paper Plus brand and operating requirements. Source: Brand's website (https://paperplusgroup.co.nz) · 2026-11-07 - **Use cases:** - Shopping for books, stationery, toys, gifts, cards, magazines and office supplies - Ordering online for delivery - Ordering online for Click & Collect at participating local stores - Accessing agency services such as NZ Post, Kiwibank and Lotto at participating stores - Purchasing or establishing a Paper Plus Group store - Bringing an existing book and stationery business into the Paper Plus Group Source: Brand's website (https://paperplusgroup.co.nz) · 2026-11-07 - **Customer outcomes:** - Convenient access to products through local stores, online shopping, Click & Collect and delivery - A seamless omni-channel shopping experience - Access to retail and agency services within local communities - Support for local communities and economies through locally owned and operated stores Source: Brand's website (https://paperplusgroup.co.nz) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.