{"name":"Park Holidays UK","domain":"parkholidays.com","url":"https://optimly.ai/brand/park-holidays-uk","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"UK holiday park operator offering holidays, short breaks, touring and camping, glamping, and holiday home ownership across more than 50 coastal and countryside parks.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parkholidays.com","updated_at":"2026-11-07T07:13:04.465308+00:00"},{"key":"description","label":"Description","shape":"text","content":"Park Holidays UK operates more than 50 holiday parks across England, Wales and Scotland, offering caravan and lodge accommodation, touring and camping pitches, pods, glamping, and holiday home ownership opportunities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parkholidays.com","updated_at":"2026-11-07T07:13:04.465308+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To create places where families, couples and friends can relax, reconnect, make lasting memories and enjoy quality time away.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parkholidays.com","updated_at":"2026-11-07T07:13:04.465308+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://parkholidays.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parkholidays.com","updated_at":"2026-11-07T07:13:04.465308+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, welcoming, family-oriented and reassuring, with an emphasis on memorable experiences, affordability, comfort and trust.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parkholidays.com","updated_at":"2026-11-07T07:13:04.465308+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1984","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parkholidays.com","updated_at":"2026-11-07T07:13:04.465308+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Aermont became the owner of Park Holidays UK in September 2026.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parkholidays.com","updated_at":"2026-11-07T07:13:04.465308+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides accessible UK getaways and holiday home ownership opportunities, helping customers find comfortable accommodation, activities and facilities across coastal and countryside locations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parkholidays.com","updated_at":"2026-11-07T07:13:04.465308+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Operating more than 50 coastal and countryside holiday parks\nProviding caravan and lodge holiday accommodation\nOffering touring, camping and motorhome pitches\nProviding pods and glamping accommodation\nSelling holiday homes and supporting holiday home ownership\nOffering on-park facilities including swimming pools, entertainment, restaurants, bars and fishing\nDelivering owner benefits, events and rewards\nInvesting in new and upgraded leisure, dining and accommodation facilities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parkholidays.com","updated_at":"2026-11-07T07:13:04.465308+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"UK holidays and short breaks\nCaravan and lodge accommodation\nTouring and camping pitches\nPods and glamping stays\nHoliday homes for sale\nHoliday home ownership programmes\nOn-park activities and facilities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parkholidays.com","updated_at":"2026-11-07T07:13:04.465308+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Holidays from £129; camping from £12 per night; pods from £30; holiday homes from £9,995. Holiday bookings can be secured with a £30 deposit.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parkholidays.com","updated_at":"2026-11-07T07:13:04.465308+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Travel, tourism and leisure; UK holiday parks and holiday home ownership.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parkholidays.com","updated_at":"2026-11-07T07:13:04.465308+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Holidaymakers, including families, couples, friends, tourers, campers and dog owners, plus more than 15,000 holiday home owners.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parkholidays.com","updated_at":"2026-11-07T07:13:04.465308+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"UK families, couples and groups seeking affordable coastal or countryside holidays and short breaks, as well as people looking to buy and own a holiday home in a managed UK holiday park.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parkholidays.com","updated_at":"2026-11-07T07:13:04.465308+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking a UK family holiday or short break\nTaking a coastal or countryside getaway\nTouring with a caravan or motorhome\nCamping or staying in a pod or glamping accommodation\nBooking dog-friendly holidays\nUsing swimming pools, entertainment, restaurants, bars and other park facilities\nBuying and using a holiday home\nAccessing owner discounts, events and rewards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parkholidays.com","updated_at":"2026-11-07T07:13:04.465308+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to more than 50 UK coastal and countryside locations\nAffordable holidays with low deposits and a range of accommodation options\nComfortable, modern holiday accommodation\nAccess to family entertainment, swimming pools, dining and other on-park facilities\nFlexible holiday home use at parks open for up to 12 months a year\nOwner perks including exclusive events and 20% off food and drink\nMore opportunities to relax, spend time together and create lasting memories","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parkholidays.com","updated_at":"2026-11-07T07:13:04.465308+00:00"}]}],"last_refreshed_at":"2026-11-07T07:13:04.476715+00:00","last_changed_at":"2026-11-07T07:13:04.485459+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=af67a003-92c6-4402-a76d-02a19691bcb6"}