{"name":"Parma Motor-Vu","domain":"parmamotorvu.com","url":"https://optimly.ai/brand/parma-motor-vu","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Family-owned drive-in movie theater in Parma, Idaho, offering films, concessions, and private events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parmamotorvu.com","updated_at":"2026-11-08T02:54:06.807707+00:00"},{"key":"description","label":"Description","shape":"text","content":"Parma Motor-Vu is a family-operated drive-in theater established in 1953. It screens movies with FM radio sound, operates a concession bar, welcomes dogs, and offers the venue for private parties and events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parmamotorvu.com","updated_at":"2026-11-08T02:54:06.807707+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To keep the family-owned Parma Motor-Vu operating as a clean, safe, family-friendly community entertainment venue.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parmamotorvu.com","updated_at":"2026-11-08T02:54:06.807707+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Susan Haaheim became owner in 2018. The business was founded by Bill and Gladys Dobbs and remains a family business. The story is presented by Karen Dobbs Cornwell and Family.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parmamotorvu.com","updated_at":"2026-11-08T02:54:06.807707+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://parmamotorvu.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parmamotorvu.com","updated_at":"2026-11-08T02:54:06.807707+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, nostalgic, family-oriented, and community-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parmamotorvu.com","updated_at":"2026-11-08T02:54:06.807707+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1953","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parmamotorvu.com","updated_at":"2026-11-08T02:54:06.807707+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Parma, Idaho","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parmamotorvu.com","updated_at":"2026-11-08T02:54:06.807707+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Family-owned; Susan Haaheim became owner in 2018.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parmamotorvu.com","updated_at":"2026-11-08T02:54:06.807707+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides an outdoor, car-based movie and entertainment experience for community members, families, and private groups.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parmamotorvu.com","updated_at":"2026-11-08T02:54:06.807707+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Drive-in movie screenings\nFM radio sound at 106.7 FM\nPrivate event and venue rentals\nConcession service\nDigital movie projection\nScreening special events such as sports when conditions permit","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parmamotorvu.com","updated_at":"2026-11-08T02:54:06.807707+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Drive-in movie admission\nPrivate parties and event rentals\nConcession food and beverages\nPopcorn and candy","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parmamotorvu.com","updated_at":"2026-11-08T02:54:06.807707+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Entertainment and movie exhibition","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parmamotorvu.com","updated_at":"2026-11-08T02:54:06.807707+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Community patrons, families, grandparents and grandchildren, schools, organizations, churches, businesses, and private parties.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parmamotorvu.com","updated_at":"2026-11-08T02:54:06.807707+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Families, community groups, and organizations seeking drive-in entertainment or a private event venue.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parmamotorvu.com","updated_at":"2026-11-08T02:54:06.807707+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Watching movies from a vehicle at a drive-in theater\nHosting private parties\nHosting school, church, organization, or business events\nPurchasing movie-theater concessions\nOccasionally viewing live sports or other special programming","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parmamotorvu.com","updated_at":"2026-11-08T02:54:06.807707+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"An outdoor movie experience with in-car FM sound\nAccess to a family-friendly entertainment venue\nPrivate event space for groups and organizations\nFood and beverage concessions during visits","source_type":"1p_website","source_label":"Brand's website","source_url":"https://parmamotorvu.com","updated_at":"2026-11-08T02:54:06.807707+00:00"}]}],"last_refreshed_at":"2026-11-08T02:54:06.814385+00:00","last_changed_at":"2026-11-08T02:54:06.820478+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=3fadbc2e-9514-47d1-826d-d47e28b2707e"}