# Parma Motor-Vu

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08.

- **Brand record:** https://optimly.ai/brand/parma-motor-vu
- **Dataset:** https://optimly.ai/brand/parma-motor-vu.json
- **Markdown:** https://optimly.ai/brand/parma-motor-vu/llms.txt
- **Official website:** https://parmamotorvu.com
- **Slug:** parma-motor-vu
- **Categories:** media-entertainment

## Overview

- **Tagline:** Family-owned drive-in movie theater in Parma, Idaho, offering films, concessions, and private events.
Source: Brand's website (https://parmamotorvu.com) · 2026-11-08

- **Description:** Parma Motor-Vu is a family-operated drive-in theater established in 1953. It screens movies with FM radio sound, operates a concession bar, welcomes dogs, and offers the venue for private parties and events.
Source: Brand's website (https://parmamotorvu.com) · 2026-11-08

## Identity

- **Mission:** To keep the family-owned Parma Motor-Vu operating as a clean, safe, family-friendly community entertainment venue.
Source: Brand's website (https://parmamotorvu.com) · 2026-11-08

- **Founders & leadership:** Susan Haaheim became owner in 2018. The business was founded by Bill and Gladys Dobbs and remains a family business. The story is presented by Karen Dobbs Cornwell and Family.
Source: Brand's website (https://parmamotorvu.com) · 2026-11-08

- **Website:** https://parmamotorvu.com
Source: Brand's website (https://parmamotorvu.com) · 2026-11-08

- **Voice & tone:** Warm, nostalgic, family-oriented, and community-focused.
Source: Brand's website (https://parmamotorvu.com) · 2026-11-08

- **Founded:** 1953
Source: Brand's website (https://parmamotorvu.com) · 2026-11-08

- **Headquarters:** Parma, Idaho
Source: Brand's website (https://parmamotorvu.com) · 2026-11-08

- **Parent ownership:** Family-owned; Susan Haaheim became owner in 2018.
Source: Brand's website (https://parmamotorvu.com) · 2026-11-08

## Offerings

- **Problem solved:** Provides an outdoor, car-based movie and entertainment experience for community members, families, and private groups.
Source: Brand's website (https://parmamotorvu.com) · 2026-11-08

- **Core capabilities:**
  - Drive-in movie screenings
  - FM radio sound at 106.7 FM
  - Private event and venue rentals
  - Concession service
  - Digital movie projection
  - Screening special events such as sports when conditions permit
Source: Brand's website (https://parmamotorvu.com) · 2026-11-08

- **Products / SKUs:**
  - Drive-in movie admission
  - Private parties and event rentals
  - Concession food and beverages
  - Popcorn and candy
Source: Brand's website (https://parmamotorvu.com) · 2026-11-08

## Audience

- **Target industry:** Entertainment and movie exhibition
Source: Brand's website (https://parmamotorvu.com) · 2026-11-08

- **Customer base:** Community patrons, families, grandparents and grandchildren, schools, organizations, churches, businesses, and private parties.
Source: Brand's website (https://parmamotorvu.com) · 2026-11-08

- **Ideal customer profile:** Families, community groups, and organizations seeking drive-in entertainment or a private event venue.
Source: Brand's website (https://parmamotorvu.com) · 2026-11-08

- **Use cases:**
  - Watching movies from a vehicle at a drive-in theater
  - Hosting private parties
  - Hosting school, church, organization, or business events
  - Purchasing movie-theater concessions
  - Occasionally viewing live sports or other special programming
Source: Brand's website (https://parmamotorvu.com) · 2026-11-08

- **Customer outcomes:**
  - An outdoor movie experience with in-car FM sound
  - Access to a family-friendly entertainment venue
  - Private event space for groups and organizations
  - Food and beverage concessions during visits
Source: Brand's website (https://parmamotorvu.com) · 2026-11-08

Page last updated 2026-11-08.

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