{
  "slug": "patch",
  "name": "Patch",
  "description": "Patch provides free hyperlocal news, events, and conversation for thousands of U.S. communities, featuring local journalism, classifieds, and business listings.",
  "url": "https://optimly.ai/brand/patch",
  "websiteUrl": "https://patch.com/",
  "logoUrl": "https://logo.clearbit.com/patch.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Local News Publications",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-27T16:35:30.883Z",
  "verifiedVitals": {
    "website": "https://patch.com",
    "category": "Hyperlocal News and Information Platform",
    "what_it_does": "Patch is an American local news and information platform that provides free hyperlocal news, events, and community conversations for thousands of U.S. communities. It also offers a platform for local businesses to be found, and for users to discover and offer local goods and services through classifieds, and share and discover local events.",
    "primary_audience": "Residents of U.S. communities and local businesses.",
    "core_product": "Hyperlocal news, community events listings, classifieds, and local business directories.",
    "parent_ownership": "Hale Global. Patch is operated by Planck, LLC, doing business as Patch Media."
  },
  "intentTags": {
    "problemIntents": [
      "Lack of local news",
      "Difficulty finding local events",
      "Need to connect with local community",
      "Desire for local classifieds/business discovery"
    ],
    "solutionIntents": [
      "Accessing hyperlocal news",
      "Discovering community events",
      "Selling/buying local goods/services",
      "Promoting local businesses"
    ],
    "evaluationIntents": [
      "Comparing local news sources",
      "Evaluating community platforms for local engagement",
      "Reviewing options for local advertising"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787912806867
}