{"name":"Pathfinder Bank","domain":"pathfinderbank.com","url":"https://optimly.ai/brand/pathfinder-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Pathfinder Bank is a community bank offering personal and business banking, lending, digital banking, and financial wellness services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pathfinderbank.com","updated_at":"2026-11-07T19:13:44.901280+00:00"},{"key":"description","label":"Description","shape":"text","content":"Pathfinder Bank serves local families, businesses, and employees through checking and savings accounts, loans, mortgages, credit cards, business services, online banking, mobile banking, and workplace banking programs. The bank is FDIC-insured and describes its values as local, community, and trust.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pathfinderbank.com","updated_at":"2026-11-07T19:13:44.901280+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To serve local families and businesses, invest in the communities where it operates, and make banking easier and more rewarding.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pathfinderbank.com","updated_at":"2026-11-07T19:13:44.901280+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://pathfinderbank.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pathfinderbank.com","updated_at":"2026-11-07T19:13:44.901280+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Local, community-focused, trustworthy, supportive, and approachable.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pathfinderbank.com","updated_at":"2026-11-07T19:13:44.901280+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1859","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pathfinderbank.com","updated_at":"2026-11-07T19:13:44.901280+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals, families, employees, and businesses manage money, access banking and lending products, transition from another bank, and achieve financial goals through local and digital banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pathfinderbank.com","updated_at":"2026-11-07T19:13:44.901280+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal checking and savings banking\nBusiness banking and lending\nResidential mortgages and home equity lending\nConsumer and auto loans\nCredit cards with rewards and cash-back options\nOnline and mobile banking\nMobile check deposit\nOnline bill pay","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pathfinderbank.com","updated_at":"2026-11-07T19:13:44.901280+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Checking accounts, including Kasasa Cash and Kasasa Cash Back\nSavings accounts\nMoney market accounts\nCertificates of deposit\nHealth savings accounts\nMastercard credit cards\nResidential mortgages\nHome equity loans and lines of credit","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pathfinderbank.com","updated_at":"2026-11-07T19:13:44.901280+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Pricing varies by product. The site advertises 5.00% APY on balances up to $25,000 with Kasasa Cash, a 0% introductory APR for 12 billing cycles on certain Mastercard credit cards, and a $400 Workplace Banking cash bonus for eligible customers who meet program requirements. Online Bill Pay is free. Other rates, fees, discounts, and eligibility requirements apply.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pathfinderbank.com","updated_at":"2026-11-07T19:13:44.901280+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pathfinderbank.com","updated_at":"2026-11-07T19:13:44.901280+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Local families, individual consumers, businesses, and employees of participating employers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pathfinderbank.com","updated_at":"2026-11-07T19:13:44.901280+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families seeking local personal banking, lending, and digital banking services; small and local businesses needing banking, lending, cash-flow, ACH, wire, and other business services; and employees eligible for workplace banking benefits.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pathfinderbank.com","updated_at":"2026-11-07T19:13:44.901280+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening or switching to personal checking and savings accounts\nManaging everyday purchases and earning checking rewards\nApplying for auto, consumer, mortgage, or home equity loans\nFinancing business growth\nManaging business cash flow and payments\nUsing online and mobile banking, mobile deposit, transfers, and bill pay\nAccessing workplace banking benefits and financial wellness resources\nTransitioning accounts from another financial institution","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pathfinderbank.com","updated_at":"2026-11-07T19:13:44.901280+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Simplified everyday banking and account management\nAccess to local banking professionals and community-oriented support\nFinancing for vehicles, homes, personal needs, and business growth\nConvenient digital access to accounts, transfers, deposits, and payments\nPotential rewards, cash back, promotional rates, fee waivers, and other eligible benefits\nA smoother transition when switching banks","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pathfinderbank.com","updated_at":"2026-11-07T19:13:44.901280+00:00"}]}],"last_refreshed_at":"2026-11-07T19:13:44.917506+00:00","last_changed_at":"2026-11-07T19:13:44.928899+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=51744483-0d1b-46f0-8c54-83a3acf105a5"}