{"name":"Paul Bunyan Land","domain":"paulbunyanland.com","url":"https://optimly.ai/brand/paul-bunyan-land","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Family amusement park, historic pioneer village, and campground in Brainerd, Minnesota.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paulbunyanland.com","updated_at":"2026-11-07T05:25:25.406196+00:00"},{"key":"description","label":"Description","shape":"text","content":"Paul Bunyan Land is a Brainerd Lakes Area attraction featuring a 26-foot talking animated lumberjack, amusement park rides, attractions, a pioneer village with more than 45 historic buildings, seasonal events, and a campground.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paulbunyanland.com","updated_at":"2026-11-07T05:25:25.406196+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://paulbunyanland.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paulbunyanland.com","updated_at":"2026-11-07T05:25:25.406196+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Family-friendly, nostalgic, and promotional.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paulbunyanland.com","updated_at":"2026-11-07T05:25:25.406196+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"Paul Bunyan and his legendary friends have greeted youngsters by name since 1954.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paulbunyanland.com","updated_at":"2026-11-07T05:25:25.406196+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"17553 State Highway 18, Brainerd, MN 56401","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paulbunyanland.com","updated_at":"2026-11-07T05:25:25.406196+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides family entertainment, historic experiences, seasonal events, and camping for visitors to the Brainerd Lakes Area.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paulbunyanland.com","updated_at":"2026-11-07T05:25:25.406196+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Amusement park rides for all ages\nHistoric attractions and relics\nPioneer village with more than 45 buildings\nSeasonal haunted event\nCampground reservations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paulbunyanland.com","updated_at":"2026-11-07T05:25:25.406196+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Amusement park rides\nPaul Bunyan-themed attractions\nPioneer Village\nHidden Hollows annual haunted event\nPaul Bunyan Campground","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paulbunyanland.com","updated_at":"2026-11-07T05:25:25.406196+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Family entertainment, tourism, amusement parks, and camping","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paulbunyanland.com","updated_at":"2026-11-07T05:25:25.406196+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Families, youngsters, tourists, and visitors to the Brainerd Lakes Area.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paulbunyanland.com","updated_at":"2026-11-07T05:25:25.406196+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Families and visitors seeking amusement park rides, historic attractions, seasonal events, or camping in the Brainerd, Minnesota area.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paulbunyanland.com","updated_at":"2026-11-07T05:25:25.406196+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Family day trips\nVisiting amusement park rides\nExploring historic relics and pioneer-era buildings\nAttending a seasonal haunted event\nCamping during the camping season","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paulbunyanland.com","updated_at":"2026-11-07T05:25:25.406196+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Family entertainment for all ages\nExposure to local history and historic collections\nAccess to seasonal amusement and haunted attractions\nCamping accommodations in the Brainerd area","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paulbunyanland.com","updated_at":"2026-11-07T05:25:25.406196+00:00"}]}],"last_refreshed_at":"2026-11-07T05:25:25.542173+00:00","last_changed_at":"2026-11-07T05:25:25.858604+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=826d77f0-d6ec-40fe-a5ba-563acc90b1e3"}