{"name":"Paultons Park","domain":"paultonspark.co.uk","url":"https://optimly.ai/brand/paultons-park","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Family theme park in Hampshire with over 70 rides and attractions, including the UK's only Peppa Pig World.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paultonspark.co.uk","updated_at":"2026-11-07T05:25:00.875286+00:00"},{"key":"description","label":"Description","shape":"text","content":"Paultons Park is a family theme park set within 140 acres of parkland on the edge of the New Forest National Park in Hampshire. It offers rollercoasters, thrill rides, family rides, play areas, water splash parks, entertainment, gardens and animals, as well as Peppa Pig World.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paultonspark.co.uk","updated_at":"2026-11-07T05:25:00.875286+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide guests with the best and most enjoyable day out, while operating responsibly and fairly and supporting the environment, community and wellbeing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paultonspark.co.uk","updated_at":"2026-11-07T05:25:00.875286+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Family owned and run by the Mancey family since the park opened in 1983.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paultonspark.co.uk","updated_at":"2026-11-07T05:25:00.875286+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://paultonspark.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paultonspark.co.uk","updated_at":"2026-11-07T05:25:00.875286+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Family-friendly, enthusiastic, playful and welcoming.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paultonspark.co.uk","updated_at":"2026-11-07T05:25:00.875286+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1983","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paultonspark.co.uk","updated_at":"2026-11-07T05:25:00.875286+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Paultons Park, Ower, Romsey, The New Forest, Hampshire, SO51 6AL, UK.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paultonspark.co.uk","updated_at":"2026-11-07T05:25:00.875286+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Family owned and run by the Mancey family; Paultons Park Limited is identified as the trademark owner.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paultonspark.co.uk","updated_at":"2026-11-07T05:25:00.875286+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides families, children, schools and groups with an all-in-one destination for amusement, entertainment, attractions and leisure activities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paultonspark.co.uk","updated_at":"2026-11-07T05:25:00.875286+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Operating a family theme park\nRollercoasters, thrill rides and family rides\nIndoor and outdoor play areas\nPeppa Pig-themed attractions and rides\nWater splash parks and entertainment\nAnimal attractions and gardens\nFood and drink services\nRetail and souvenir shopping","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paultonspark.co.uk","updated_at":"2026-11-07T05:25:00.875286+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Day tickets\nShort breaks\nGift cards\nAnnual passes\nPhoto passes\nPark app\nOnline souvenirs and merchandise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paultonspark.co.uk","updated_at":"2026-11-07T05:25:00.875286+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Day tickets from £29. Short breaks from £39 per person per night. Online merchandise prices are listed for individual products, including products priced at £8.50, £28.99 and £100.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paultonspark.co.uk","updated_at":"2026-11-07T05:25:00.875286+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Theme parks, amusement parks and family leisure attractions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paultonspark.co.uk","updated_at":"2026-11-07T05:25:00.875286+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Families with children, Peppa Pig fans, school groups, corporate groups and visitors seeking leisure and entertainment experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paultonspark.co.uk","updated_at":"2026-11-07T05:25:00.875286+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Families with children, especially those seeking a full-day UK theme park experience with rides, play areas, Peppa Pig World, animals and family amenities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paultonspark.co.uk","updated_at":"2026-11-07T05:25:00.875286+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Family days out\nPeppa Pig-themed visits\nRiding rollercoasters and family attractions\nIndoor and outdoor play\nSchool trips\nShort breaks and holidays\nCorporate hospitality\nSeasonal events including Halloween and Christmas","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paultonspark.co.uk","updated_at":"2026-11-07T05:25:00.875286+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Enjoy a family day out with over 70 rides and attractions\nExperience the UK's only Peppa Pig World, with nine themed rides and a giant indoor playzone\nAccess attractions across 140 acres of parkland\nEnjoy rides, play areas, splash parks, entertainment, animals and gardens in one destination\nPlan visits using the park map and app\nAccess facilities and services intended to support guests with disabilities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://paultonspark.co.uk","updated_at":"2026-11-07T05:25:00.875286+00:00"}]}],"last_refreshed_at":"2026-11-07T05:25:01.916572+00:00","last_changed_at":"2026-11-07T05:25:02.631140+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ad6d9872-c430-42b9-8cd6-5f4451dcbfc7"}