# Payload

> Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 14, 2026.

> Payload is an open-source Next.js native backend and headless CMS. It offers a code-first approach for developers and a content-first experience for marketers, enabling the creation of modern web applications, headless e-commerce platforms, enterprise apps, and digital asset management systems with high flexibility and ownership.

- Business Profile: https://optimly.ai/brand/payload
- Publisher: Optimly (https://optimly.ai)
- Dataset: Optimly AI Brand Index (https://optimly.ai/brand)
- Official website: https://payloadcms.com/
- Logo: https://logo.clearbit.com/payloadcms.com
- Slug: payload
- Brand Authority Index tier: Leader
- Category: Headless CMS Platforms
- Last Analyzed: September 14, 2026