{"name":"Pearl River Mart","domain":"pearlriver.com","url":"https://optimly.ai/brand/pearl-river-mart","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Pearl River Mart is a New York City Asian emporium and retailer offering imported Asian goods and merchandise designed by Asian Americans.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pearlriver.com","updated_at":"2026-11-07T05:33:43.667488+00:00"},{"key":"description","label":"Description","shape":"text","content":"Founded as a “friendship store” in 1971, Pearl River Mart sells home furnishings, fashion, snacks, gifts, cosmetics, books, pantry essentials, and other merchandise from Asia and Asian American creators. It also hosts events and art exhibitions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pearlriver.com","updated_at":"2026-11-07T05:33:43.667488+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide one-of-a-kind items imported from Asia and innovative merchandise designed and created by Asian Americans, while representing the uniqueness, authenticity, and multiculturalism of New York City.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pearlriver.com","updated_at":"2026-11-07T05:33:43.667488+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://pearlriver.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pearlriver.com","updated_at":"2026-11-07T05:33:43.667488+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Celebratory, welcoming, playful, culturally engaged, and community-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pearlriver.com","updated_at":"2026-11-07T05:33:43.667488+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1971","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pearlriver.com","updated_at":"2026-11-07T05:33:43.667488+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"New York City","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pearlriver.com","updated_at":"2026-11-07T05:33:43.667488+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides access to Asian and Asian American products, cultural merchandise, gifts, food, and programming in one retail destination.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pearlriver.com","updated_at":"2026-11-07T05:33:43.667488+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Retailing imported Asian goods\nRetailing merchandise designed and created by Asian Americans\nOffering home furnishings, fashion, snacks, gifts, cosmetics, books, and pantry products\nHosting cultural events and art exhibitions\nOperating online and physical retail locations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pearlriver.com","updated_at":"2026-11-07T05:33:43.667488+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Home furnishings and ceramicware\nFashion and accessories\nSnacks and pantry essentials\nGifts\nCosmetics and skin care\nMahjong products\nBooks and cookbooks\nAsian-inspired home decor","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pearlriver.com","updated_at":"2026-11-07T05:33:43.667488+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Online product prices are listed individually; examples shown include $35, $36, $40, and $42.50. The site also promotes free gifts for purchases of $50, $75, or $100.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pearlriver.com","updated_at":"2026-11-07T05:33:43.667488+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Specialty retail and Asian lifestyle goods","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pearlriver.com","updated_at":"2026-11-07T05:33:43.667488+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"People from New York City and around the world seeking Asian and Asian American merchandise, gifts, food, and cultural experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pearlriver.com","updated_at":"2026-11-07T05:33:43.667488+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers shopping for Asian-inspired home goods, gifts, fashion accessories, snacks, books, and cultural products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pearlriver.com","updated_at":"2026-11-07T05:33:43.667488+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for gifts\nBuying Asian-inspired home furnishings and decor\nPurchasing snacks, pantry essentials, and food-related products\nShopping for fashion accessories and cosmetics\nPlaying or gifting mahjong products\nAttending tastings, openings, and other events\nVisiting art exhibitions focused on Asian American culture","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pearlriver.com","updated_at":"2026-11-07T05:33:43.667488+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to one-of-a-kind goods imported from Asia\nAccess to merchandise designed and created by Asian Americans\nDiscovery of Asian and Asian American culture through products, events, and exhibitions\nA destination for gifts, food, home goods, and cultural merchandise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pearlriver.com","updated_at":"2026-11-07T05:33:43.667488+00:00"}]}],"last_refreshed_at":"2026-11-07T05:33:44.339052+00:00","last_changed_at":"2026-11-07T05:33:44.412412+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=3dd78bce-57d8-4e2a-86e0-bba8f4d6ec48"}