{
  "slug": "pearson-mylab-mastering",
  "name": "Pearson MyLab & Mastering",
  "description": "Pearson MyLab & Mastering is a suite of online homework, tutorial, and assessment products designed to improve results in higher education. It provides subject-specific digital environments that integrate with textbooks to offer personalized learning paths and automated grading for instructors.",
  "url": "https://optimly.ai/brand/pearson-mylab-mastering",
  "logoUrl": "",
  "baiScore": 92,
  "archetype": "Challenger",
  "category": "Education Technology",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "cengage-mindtapwebassign",
      "name": "Cengage Mindtapwebassign"
    },
    {
      "slug": "mcgraw-hill-connect",
      "name": "McGraw Hill (Connect)"
    }
  ],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-10T06:11:06.605+00:00",
  "verifiedVitals": {
    "website": "https://mlm.pearson.com",
    "founded": "1998",
    "headquarters": "London, UK / Hoboken, NJ, USA",
    "pricing_model": "Subscription or Per-course access code purchase.",
    "core_products": "Interactive homework assignments, adaptive tutorials, eTextbooks, gradebook management.",
    "key_differentiator": "The depth of subject-specific content integration with industry-standard textbooks that competitors cannot library-match.",
    "target_markets": "Higher Education Institutions, Instructors, and Students.",
    "employee_count": "10,000+ (Parent)",
    "funding_stage": "Public (NYSE: PSO)",
    "subcategory": "Digital Assessment & Learning Management"
  },
  "intentTags": null,
  "timestamp": 1777631872026
}