{"name":"Pelle Pelle","domain":"pellepelle.com","url":"https://optimly.ai/brand/pelle-pelle","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Pelle Pelle is a fashion brand offering bold, premium streetwear, including genuine leather jackets for men and women, accessories, collaborations, and electronic gift cards.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pellepelle.com","updated_at":"2026-11-08T02:21:16.380804+00:00"},{"key":"description","label":"Description","shape":"text","content":"Pelle Pelle sells men's and women's streetwear through its online store, with a product range centered on leather jackets featuring embroidered, appliqué, rhinestone, quilted, and branded designs. The brand also offers accessories, collaborations, limited-edition collections, and electronic gift cards.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pellepelle.com","updated_at":"2026-11-08T02:21:16.380804+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://pellepelle.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pellepelle.com","updated_at":"2026-11-08T02:21:16.380804+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Bold, iconic, expressive, and rooted in streetwear and hip-hop fashion culture.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pellepelle.com","updated_at":"2026-11-08T02:21:16.380804+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides distinctive premium streetwear and statement outerwear for customers seeking bold, collectible fashion pieces.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pellepelle.com","updated_at":"2026-11-08T02:21:16.380804+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Designing and selling premium leather and streetwear jackets\nDirect-to-consumer online retail\nMen's and women's apparel merchandising\nLimited-edition collections and brand collaborations\nElectronic gift cards and gifting","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pellepelle.com","updated_at":"2026-11-08T02:21:16.380804+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Men's leather and streetwear jackets\nWomen's leather and streetwear jackets\nQuilted jackets\nPlush and varsity jackets\nAccessories, including BB Simon x Pelle Pelle belts\nPelle Pelle x FISLL City of Knicks collection\nElectronic gift cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pellepelle.com","updated_at":"2026-11-08T02:21:16.380804+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product prices shown include approximately $1,050-$1,950 for featured jackets and $500-$1,500 for electronic gift cards. Sale pricing is also offered on selected products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pellepelle.com","updated_at":"2026-11-08T02:21:16.380804+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Fashion and apparel, particularly premium streetwear and leather outerwear.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pellepelle.com","updated_at":"2026-11-08T02:21:16.380804+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Trendsetters, hip-hop fashion enthusiasts, and customers who appreciate bold, iconic style.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pellepelle.com","updated_at":"2026-11-08T02:21:16.380804+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking premium, statement-making streetwear and leather jackets, especially men and women interested in hip-hop-inspired fashion, limited-edition releases, and collectible collaborations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pellepelle.com","updated_at":"2026-11-08T02:21:16.380804+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Purchasing statement outerwear for everyday streetwear\nShopping men's and women's fashion collections\nBuying limited-edition and collaborative jackets\nGifting electronic gift cards\nWearing apparel connected to sports, music, and hip-hop culture","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pellepelle.com","updated_at":"2026-11-08T02:21:16.380804+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to bold and distinctive streetwear designs\nPremium genuine leather outerwear\nOptions for men's and women's apparel\nAbility to purchase limited-edition collaborations and collections\nFlexible gifting through electronic gift cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pellepelle.com","updated_at":"2026-11-08T02:21:16.380804+00:00"}]}],"last_refreshed_at":"2026-11-08T02:21:16.389261+00:00","last_changed_at":"2026-11-08T02:21:16.397537+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=7bcc175b-81fc-4afa-9bcd-e19f62b4eec0"}