{"name":"Penally Abbey Hotel Tenby Hotels","domain":"penally-abbey.com","url":"https://optimly.ai/brand/penally-abbey-hotel-tenby-hotels","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Penally Abbey is a family-run boutique hotel and restaurant near Tenby, Pembrokeshire, with 12 bedrooms, sea views, gardens and woodland.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://penally-abbey.com","updated_at":"2026-11-08T02:58:15.635051+00:00"},{"key":"description","label":"Description","shape":"text","content":"An 18th Century coastal property offering boutique accommodation, Rhosyn restaurant, afternoon tea, events and local experiences near Tenby and the Pembrokeshire Coastal Path.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://penally-abbey.com","updated_at":"2026-11-08T02:58:15.635051+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide warm, welcoming and friendly service, good food and wine, and comfortable bedrooms in an intimate setting that feels like staying with family friends or in a large B&B.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://penally-abbey.com","updated_at":"2026-11-08T02:58:15.635051+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The Boissevain family: husband and wife Lucas and Melanie Boissevain, working with their children Saskia and Jacques. Saskia leads marketing, PR and events; Jacques works on photography and branding.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://penally-abbey.com","updated_at":"2026-11-08T02:58:15.635051+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://penally-abbey.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://penally-abbey.com","updated_at":"2026-11-08T02:58:15.635051+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, welcoming, personal, relaxed, evocative and hospitality-focused, with an emphasis on comfort, coastal surroundings, good food and family-friendly service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://penally-abbey.com","updated_at":"2026-11-08T02:58:15.635051+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Penally, near Tenby, Pembrokeshire, West Wales, SA70 7PY, United Kingdom","source_type":"1p_website","source_label":"Brand's website","source_url":"https://penally-abbey.com","updated_at":"2026-11-08T02:58:15.635051+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Family-run and operated by the Boissevain family.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://penally-abbey.com","updated_at":"2026-11-08T02:58:15.635051+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a relaxing coastal base near Tenby for accommodation, dining, celebrations, events, corporate retreats and Pembrokeshire exploration.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://penally-abbey.com","updated_at":"2026-11-08T02:58:15.635051+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Boutique hotel accommodation with 12 bedrooms\nRhosyn restaurant serving hotel guests, locals and holidaymakers\nContinental breakfast included with rooms\nAfternoon tea and dinner\nGift vouchers\nEvents and celebrations\nCorporate retreats and exclusive-use business gatherings\nDog-friendly accommodation in selected rooms","source_type":"1p_website","source_label":"Brand's website","source_url":"https://penally-abbey.com","updated_at":"2026-11-08T02:58:15.635051+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"12 boutique hotel bedrooms\nRhosyn restaurant\nAfternoon tea\nGift vouchers\nThree-for-two room offer\nChristmas dinner parties\nCorporate exclusive-use retreats\nEvent and celebration spaces","source_type":"1p_website","source_label":"Brand's website","source_url":"https://penally-abbey.com","updated_at":"2026-11-08T02:58:15.635051+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"A three-for-two offer is advertised: stay for three nights and receive the third night free. No standard room or dining prices are stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://penally-abbey.com","updated_at":"2026-11-08T02:58:15.635051+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, boutique hotels, tourism and restaurants","source_type":"1p_website","source_label":"Brand's website","source_url":"https://penally-abbey.com","updated_at":"2026-11-08T02:58:15.635051+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Hotel guests, holidaymakers, local diners, couples, dog owners, celebration groups and corporate retreat or off-site business groups.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://penally-abbey.com","updated_at":"2026-11-08T02:58:15.635051+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers seeking an intimate luxury coastal hotel and quality restaurant near Tenby, including guests interested in sea views, walking, dog-friendly stays, dining, celebrations or corporate retreats.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://penally-abbey.com","updated_at":"2026-11-08T02:58:15.635051+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Overnight stays and short breaks near Tenby\nCoastal walking holidays in Pembrokeshire\nDog-friendly accommodation and walking trips\nDining at Rhosyn\nAfternoon tea\nGift giving through hotel vouchers\nChristmas dinner parties and celebrations\nCorporate retreats and off-site business gatherings","source_type":"1p_website","source_label":"Brand's website","source_url":"https://penally-abbey.com","updated_at":"2026-11-08T02:58:15.635051+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A relaxing stay in comfortable boutique accommodation\nAccess to sea views, gardens, woodland and the Pembrokeshire Coastal Path\nConvenient accommodation with continental breakfast\nDining featuring local Pembrokeshire suppliers and ingredients\nDog-friendly lodging options\nA setting for celebrations, events and corporate gatherings\nLocal recommendations for places to visit and eat","source_type":"1p_website","source_label":"Brand's website","source_url":"https://penally-abbey.com","updated_at":"2026-11-08T02:58:15.635051+00:00"}]}],"last_refreshed_at":"2026-11-08T02:58:15.643148+00:00","last_changed_at":"2026-11-08T02:58:15.650902+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=b974291f-6c1f-4603-ab0b-0071a926b2b7"}