# penny-rewe-group > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 12, 2026. > PENNY is a discount supermarket chain with 2,123 branches nationwide, focused on providing freshness and quality at low discount prices. It offers a customer-focused range with a wide selection of fresh products and attractive promotions, aiming to be a modern convenience store at the heart of local neighborhoods in Germany. The brand also focuses on community engagement and has innovative store concepts like the 'market hall'. - Business Profile: https://optimly.ai/brand/penny-rewe-group - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://rewe-group.com/ - Logo: https://logo.clearbit.com/rewe-group.com - Slug: penny-rewe-group - Brand Authority Index tier: Emerging - Category: Grocery Retailers - Last Analyzed: September 12, 2026