# PENNY. > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-06. - **Brand record:** https://optimly.ai/brand/penny - **Dataset:** https://optimly.ai/brand/penny.json - **Markdown:** https://optimly.ai/brand/penny/llms.txt - **Official website:** https://penny.ro - **Slug:** penny - **Categories:** retail-ecommerce ## Overview - **Tagline:** PENNY. is a grocery discount retail chain operating stores across Romania, offering food, fresh and frozen products, beverages, detergents and non-food items, alongside weekly promotions and online ordering services. Source: Brand's website (https://penny.ro) · 2026-11-06 - **Description:** PENNY România is the Romanian retail concept of the German REWE Group. Its network includes more than 450 stores supplied by logistics centers, with an assortment covering staple foods, beverages, detergents, fresh and frozen products, fruits, vegetables and non-food items. PENNY also offers weekly promotions, a PENNY Card, click-and-collect and delivery services. Source: Brand's website (https://penny.ro) · 2026-11-06 ## Identity - **Founders & leadership:** Claudia Ivan — Head of Sustainability, PENNY România. Source: Brand's website (https://penny.ro) · 2026-11-06 - **Website:** https://penny.ro Source: Brand's website (https://penny.ro) · 2026-11-06 - **Voice & tone:** Promotional, practical and customer-oriented, emphasizing quality, low prices, freshness, weekly offers and convenience. Source: Brand's website (https://penny.ro) · 2026-11-06 - **Founded:** 2005, when the first PENNY store opened in Romania. Source: Brand's website (https://penny.ro) · 2026-11-06 - **Parent ownership:** PENNY is the Romanian retail concept of the German REWE Group and is operated locally by REWE România. Source: Brand's website (https://penny.ro) · 2026-11-06 ## Offerings - **Problem solved:** Provides consumers in Romania with convenient access to everyday groceries, fresh and frozen products, household goods and non-food items through local stores and online ordering options, supported by promotional pricing. Source: Brand's website (https://penny.ro) · 2026-11-06 - **Core capabilities:** - Operating a nationwide grocery retail store network - Retailing staple foods, beverages, detergents, fresh and frozen products, fruits, vegetables and non-food items - Managing weekly promotional offers and digital product catalogs - Providing PENNY Card loyalty pricing - Offering click-and-collect ordering - Offering PENNY delivery services - Supplying stores through logistics centers Source: Brand's website (https://penny.ro) · 2026-11-06 - **Products / SKUs:** - Staple foods - Beverages - Detergents - Fresh products - Frozen products - Fruits and vegetables - Non-food products - Weekly promotional offers Source: Brand's website (https://penny.ro) · 2026-11-06 - **Pricing:** Product prices vary by item. PENNY publishes weekly promotions and offers PENNY Card prices that can be lower than standard prices; promotional prices are generally valid for one week and may be available in limited quantities. Source: Brand's website (https://penny.ro) · 2026-11-06 ## Audience - **Target industry:** Grocery and food retail Source: Brand's website (https://penny.ro) · 2026-11-06 - **Customer base:** Consumers and shoppers in Romania purchasing groceries, fresh and frozen products, beverages, household goods and non-food items. Source: Brand's website (https://penny.ro) · 2026-11-06 - **Ideal customer profile:** Consumers in Romania seeking everyday food and household products, low prices, weekly promotions and convenient store or online ordering options. Source: Brand's website (https://penny.ro) · 2026-11-06 - **Use cases:** - Buying everyday groceries and staple foods - Purchasing fresh fruits, vegetables and other fresh products - Buying frozen foods, beverages, detergents and non-food goods - Using PENNY Card promotional pricing - Browsing weekly promotional leaflets and offers - Ordering online for click-and-collect - Using PENNY delivery Source: Brand's website (https://penny.ro) · 2026-11-06 - **Customer outcomes:** - Access to a diversified everyday retail assortment - Access to weekly promotional offers and PENNY Card discounts - Convenient grocery shopping through local stores - Online ordering through click-and-collect and delivery services - Access to fresh and frozen products, fruits and vegetables, and household goods Source: Brand's website (https://penny.ro) · 2026-11-06 Page last updated 2026-11-06. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.