{
  "slug": "peony",
  "name": "Peony",
  "description": "Peony provides a virtual data room (VDR) for M&A, finance, commercial real estate (CRE), healthcare, biotech, pharma, and legal teams. It offers secure, access-controlled document sharing, live financial models, AI-powered organization and Q&A, and detailed analytics for deal-making and due diligence.",
  "url": "https://optimly.ai/brand/peony",
  "websiteUrl": "https://peony.ink/",
  "logoUrl": "https://logo.clearbit.com/peony.ink",
  "baiScore": 73.3,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Virtual Data Room (VDR) Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-25T23:39:30.072Z",
  "verifiedVitals": {
    "website": "https://peony.ink",
    "category": "Virtual Data Room",
    "what_it_does": "Peony provides a virtual data room (VDR) solution for secure document sharing, deal management, and collaboration, primarily for M&A, finance, commercial real estate, healthcare, biotech, pharma, and legal teams. It offers features like AI-powered organization, Q&A, analytics, and enterprise-grade security, aiming to be a more affordable and efficient alternative to traditional VDRs.",
    "primary_audience": "M&A, finance, commercial real estate (CRE), healthcare, biotech, pharma, and legal teams, as well as independent sponsors and advisory teams.",
    "core_product": "Virtual Data Room (VDR) with integrated AI features for deal management and secure document sharing.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "Peony offers a free plan. Paid subscription plans include Business ($30/admin/month), Data Room ($52/admin/month), and Deal Team ($64/admin/month with a minimum of 4 admins). Enterprise plans are also available. Pricing is flat per-admin with no seat minimums on self-serve plans, and no per-page, storage, or setup fees."
    },
    "parent_ownership": null,
    "named_competitors": [
      "Datasite",
      "Intralinks",
      "Ideals",
      "Sterling",
      "Firmex",
      "Ansarada"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790476248038
}