{"name":"People's Theatre","domain":"peoplestheatre.co.uk","url":"https://optimly.ai/brand/people-s-theatre","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"People's Theatre is a theatre venue in Newcastle upon Tyne presenting stage productions, operating a box office, and offering theatre and event space for hire.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peoplestheatre.co.uk","updated_at":"2026-11-07T19:50:39.217910+00:00"},{"key":"description","label":"Description","shape":"text","content":"People's Theatre presents theatrical productions including plays and pantomime, sells tickets through its box office, offers accessible audience facilities, and hires its spaces for performances, rehearsals, conferences, meetings, workshops and celebrations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peoplestheatre.co.uk","updated_at":"2026-11-07T19:50:39.217910+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To stage productions and keep the theatre running for the long term while investing in the building and equipment, reducing its carbon footprint, and maintaining theatre as a vibrant part of the community.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peoplestheatre.co.uk","updated_at":"2026-11-07T19:50:39.217910+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://peoplestheatre.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peoplestheatre.co.uk","updated_at":"2026-11-07T19:50:39.217910+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Welcoming, community-oriented and practical, with an emphasis on accessibility, audience support and sustainability.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peoplestheatre.co.uk","updated_at":"2026-11-07T19:50:39.217910+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Stephenson Road, Newcastle upon Tyne, Tyne & Wear, NE6 5QF, United Kingdom","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peoplestheatre.co.uk","updated_at":"2026-11-07T19:50:39.217910+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"People's Theatre Arts Group","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peoplestheatre.co.uk","updated_at":"2026-11-07T19:50:39.217910+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides audiences with access to live theatre and ticketing, and gives organisations and individuals spaces for performances, rehearsals, meetings, workshops and celebrations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peoplestheatre.co.uk","updated_at":"2026-11-07T19:50:39.217910+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Producing and presenting stage plays and pantomime\nBox office and online, telephone and in-person ticket booking\nVenue hire for performances, rehearsals, conferences, meetings, workshops and celebrations\nAccessible theatre facilities, including wheelchair spaces, step-free access and a hearing loop\nAudience information, booking support and theatre access guidance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peoplestheatre.co.uk","updated_at":"2026-11-07T19:50:39.217910+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Main Stage theatrical productions\nPantomime performances\nStudio Theatre performances\nSeason Pass for selected Main Stage plays\nTheatre Tokens gift cards\nVenue hire\nFoyer and Gallery hire\nGreenroom hire","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peoplestheatre.co.uk","updated_at":"2026-11-07T19:50:39.217910+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Ticket prices stated on the site include £20 full price and £16.50 concession price. Groups of 10 or more receive 10% off for eligible bookings; Panto bookings use a Family Ticket discount instead. A Season Pass covers five eligible Main Stage plays for the price of four, excluding the Panto. There is no booking fee. Venue-hire pricing is not stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peoplestheatre.co.uk","updated_at":"2026-11-07T19:50:39.217910+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Arts, culture and entertainment; theatre and event venue hire.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peoplestheatre.co.uk","updated_at":"2026-11-07T19:50:39.217910+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Theatre audiences, including concession customers, families and groups, plus organisations and individuals hiring spaces for performances, rehearsals, conferences, meetings, workshops and celebrations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peoplestheatre.co.uk","updated_at":"2026-11-07T19:50:39.217910+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People seeking live theatrical performances in Newcastle upon Tyne and organisations or individuals needing theatre, rehearsal, meeting or event space.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peoplestheatre.co.uk","updated_at":"2026-11-07T19:50:39.217910+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking tickets for plays and pantomime\nAttending accessible theatre performances\nBuying a Season Pass for eligible Main Stage plays\nBuying or redeeming Theatre Tokens gift cards\nHiring spaces for theatrical performances\nHiring spaces for rehearsals, conferences, meetings, workshops and celebrations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peoplestheatre.co.uk","updated_at":"2026-11-07T19:50:39.217910+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Attend live theatrical performances\nBook tickets online, by telephone or in person\nAccess wheelchair spaces, step-free areas and hearing-loop support\nSave on eligible multi-show or group bookings\nSecure spaces for performances, rehearsals, meetings and events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peoplestheatre.co.uk","updated_at":"2026-11-07T19:50:39.217910+00:00"}]}],"last_refreshed_at":"2026-11-07T19:50:39.225747+00:00","last_changed_at":"2026-11-07T19:50:39.232699+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=1155a8e3-6f93-4c3d-83e7-42fddb69ceff"}