# People's Theatre > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/people-s-theatre - **Dataset:** https://optimly.ai/brand/people-s-theatre.json - **Markdown:** https://optimly.ai/brand/people-s-theatre/llms.txt - **Official website:** https://peoplestheatre.co.uk - **Slug:** people-s-theatre - **Categories:** media-entertainment ## Overview - **Tagline:** People's Theatre is a theatre venue in Newcastle upon Tyne presenting stage productions, operating a box office, and offering theatre and event space for hire. Source: Brand's website (https://peoplestheatre.co.uk) · 2026-11-07 - **Description:** People's Theatre presents theatrical productions including plays and pantomime, sells tickets through its box office, offers accessible audience facilities, and hires its spaces for performances, rehearsals, conferences, meetings, workshops and celebrations. Source: Brand's website (https://peoplestheatre.co.uk) · 2026-11-07 ## Identity - **Mission:** To stage productions and keep the theatre running for the long term while investing in the building and equipment, reducing its carbon footprint, and maintaining theatre as a vibrant part of the community. Source: Brand's website (https://peoplestheatre.co.uk) · 2026-11-07 - **Website:** https://peoplestheatre.co.uk Source: Brand's website (https://peoplestheatre.co.uk) · 2026-11-07 - **Voice & tone:** Welcoming, community-oriented and practical, with an emphasis on accessibility, audience support and sustainability. Source: Brand's website (https://peoplestheatre.co.uk) · 2026-11-07 - **Headquarters:** Stephenson Road, Newcastle upon Tyne, Tyne & Wear, NE6 5QF, United Kingdom Source: Brand's website (https://peoplestheatre.co.uk) · 2026-11-07 - **Parent ownership:** People's Theatre Arts Group Source: Brand's website (https://peoplestheatre.co.uk) · 2026-11-07 ## Offerings - **Problem solved:** Provides audiences with access to live theatre and ticketing, and gives organisations and individuals spaces for performances, rehearsals, meetings, workshops and celebrations. Source: Brand's website (https://peoplestheatre.co.uk) · 2026-11-07 - **Core capabilities:** - Producing and presenting stage plays and pantomime - Box office and online, telephone and in-person ticket booking - Venue hire for performances, rehearsals, conferences, meetings, workshops and celebrations - Accessible theatre facilities, including wheelchair spaces, step-free access and a hearing loop - Audience information, booking support and theatre access guidance Source: Brand's website (https://peoplestheatre.co.uk) · 2026-11-07 - **Products / SKUs:** - Main Stage theatrical productions - Pantomime performances - Studio Theatre performances - Season Pass for selected Main Stage plays - Theatre Tokens gift cards - Venue hire - Foyer and Gallery hire - Greenroom hire Source: Brand's website (https://peoplestheatre.co.uk) · 2026-11-07 - **Pricing:** Ticket prices stated on the site include £20 full price and £16.50 concession price. Groups of 10 or more receive 10% off for eligible bookings; Panto bookings use a Family Ticket discount instead. A Season Pass covers five eligible Main Stage plays for the price of four, excluding the Panto. There is no booking fee. Venue-hire pricing is not stated. Source: Brand's website (https://peoplestheatre.co.uk) · 2026-11-07 ## Audience - **Target industry:** Arts, culture and entertainment; theatre and event venue hire. Source: Brand's website (https://peoplestheatre.co.uk) · 2026-11-07 - **Customer base:** Theatre audiences, including concession customers, families and groups, plus organisations and individuals hiring spaces for performances, rehearsals, conferences, meetings, workshops and celebrations. Source: Brand's website (https://peoplestheatre.co.uk) · 2026-11-07 - **Ideal customer profile:** People seeking live theatrical performances in Newcastle upon Tyne and organisations or individuals needing theatre, rehearsal, meeting or event space. Source: Brand's website (https://peoplestheatre.co.uk) · 2026-11-07 - **Use cases:** - Booking tickets for plays and pantomime - Attending accessible theatre performances - Buying a Season Pass for eligible Main Stage plays - Buying or redeeming Theatre Tokens gift cards - Hiring spaces for theatrical performances - Hiring spaces for rehearsals, conferences, meetings, workshops and celebrations Source: Brand's website (https://peoplestheatre.co.uk) · 2026-11-07 - **Customer outcomes:** - Attend live theatrical performances - Book tickets online, by telephone or in person - Access wheelchair spaces, step-free areas and hearing-loop support - Save on eligible multi-show or group bookings - Secure spaces for performances, rehearsals, meetings and events Source: Brand's website (https://peoplestheatre.co.uk) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.