{
  "slug": "petkey",
  "name": "Petkey",
  "description": "Petkey provides a nationwide microchip registration and recovery database for pets, offering services like lost pet alerts, pet ID products, and comprehensive pet record management, with enhanced benefits available through Petkey Plus.",
  "url": "https://optimly.ai/brand/petkey",
  "websiteUrl": "https://petkey.org/",
  "logoUrl": "https://logo.clearbit.com/petkey.org",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Lost Pet Recovery & Identification Services",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-26T00:37:31.005Z",
  "verifiedVitals": {
    "website": "https://petkey.org",
    "category": "Pet Microchip Registration and Recovery Services",
    "what_it_does": "Petkey provides a recovery database for pet microchips, offers lost pet alerts, sells pet ID products and microchips, and provides lifetime registration with optional enhanced annual benefits through Petkey Plus. It also facilitates pet insurance through a partnership.",
    "primary_audience": "Pet owners",
    "core_product": "Lifetime microchip registration and pet recovery database",
    "pricing_model": {
      "kind": "one_time",
      "detail": "Standard Lifetime Registration costs $49.95 one time. An optional Petkey Plus annual subscription is available for $24.99 a year, offering enhanced benefits."
    }
  },
  "intentTags": {
    "problemIntents": [
      "Losing a pet",
      "Difficulty recovering a lost pet",
      "Outdated pet identification information",
      "Lack of centralized pet health records",
      "Need for robust pet safety measures"
    ],
    "solutionIntents": [
      "Pet microchip registration",
      "Lost pet recovery services",
      "Pet identification products",
      "Digital pet record management",
      "Enhanced pet safety subscriptions"
    ],
    "evaluationIntents": [
      "Comparing pet microchip registration services",
      "Evaluating lost pet alert systems",
      "Reviewing pet ID tag options",
      "Assessing Petkey Plus benefits",
      "Comparing pet insurance plans"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1790400231161
}