{
  "slug": "pets-at-home",
  "name": "pets-at-home",
  "description": "Pets at Home is a trusted pet store and online pet shop offering a wide range of products and services for dogs, cats, small animals, fish, reptiles, and birds & wildlife, along with pet advice and health plans.",
  "url": "https://optimly.ai/brand/pets-at-home",
  "websiteUrl": "https://petsathome.com/",
  "logoUrl": "https://logo.clearbit.com/petsathome.com",
  "baiScore": 37.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Pet Supply Retailers",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-03T07:22:07.020Z",
  "verifiedVitals": {
    "website": "https://petsathome.com",
    "category": "Pet Supplies Retail",
    "what_it_does": "Operates as a pet store and online pet shop, selling a variety of pet products and offering pet health plans and advice.",
    "primary_audience": "Pet owners",
    "core_product": "Pet food, accessories, health plans, and pet care advice for various animals including dogs, cats, small animals, fish, reptiles, and birds.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Offers one-time purchases for pet products and subscription plans for pet health services."
    }
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789840435227
}