{"name":"Pets Corner","domain":"petscorner.co.uk","url":"https://optimly.ai/brand/pets-corner","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"UK pet retailer offering food, treats, toys, beds, accessories and care products for dogs, cats, small pets and wildlife.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://petscorner.co.uk","updated_at":"2026-11-07T05:56:05.183140+00:00"},{"key":"description","label":"Description","shape":"text","content":"Pets Corner is a pet retail and e-commerce business selling pet food, treats, toys, beds, apparel, grooming products, accessories, small-animal products and wild-bird food. Its website also promotes grooming locations and own or exclusive ranges including ROR, MORE, Peter&Paul and Great & Small.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://petscorner.co.uk","updated_at":"2026-11-07T05:56:05.183140+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To be an ethically driven pet company and provide products that support the health, nutrition and wellbeing of pets and wildlife.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://petscorner.co.uk","updated_at":"2026-11-07T05:56:05.183140+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Dean is identified on the website as the founder of Pets Corner.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://petscorner.co.uk","updated_at":"2026-11-07T05:56:05.183140+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://petscorner.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://petscorner.co.uk","updated_at":"2026-11-07T05:56:05.183140+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, friendly, pet-loving, informative and family-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://petscorner.co.uk","updated_at":"2026-11-07T05:56:05.183140+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Spindle Way, Crawley, West Sussex, RH10 1TG, United Kingdom.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://petscorner.co.uk","updated_at":"2026-11-07T05:56:05.183140+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Owned and operated by Pet Family Limited, a limited company registered in England under company number 07468207.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://petscorner.co.uk","updated_at":"2026-11-07T05:56:05.183140+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps pet owners find food, nutrition, treats, accessories, care products and gifts for their pets, with products tailored to different species and life stages.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://petscorner.co.uk","updated_at":"2026-11-07T05:56:05.183140+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online pet product retail\nPet food and nutrition products\nDog and cat accessories, toys and beds\nTreats and chews for training, enrichment and dental health\nPet grooming product retail\nSmall-animal product retail\nWild-bird food and feeder retail\nPet product delivery and store collection","source_type":"1p_website","source_label":"Brand's website","source_url":"https://petscorner.co.uk","updated_at":"2026-11-07T05:56:05.183140+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Dog food, including raw, wet and dry food\nCat food and treats\nDog and cat beds\nDog and cat toys\nDog collars, leads, harnesses and jumpers\nPet treats and chews\nPet grooming products\nSmall-animal food, toys and treats","source_type":"1p_website","source_label":"Brand's website","source_url":"https://petscorner.co.uk","updated_at":"2026-11-07T05:56:05.183140+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products are sold at listed retail prices in pounds sterling. The website states free Royal Mail two-day delivery over £45 or next-day DPD delivery over £75 on the Christmas page, and promotes Pets Corner Plus savings and free delivery.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://petscorner.co.uk","updated_at":"2026-11-07T05:56:05.183140+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Pet retail and pet care","source_type":"1p_website","source_label":"Brand's website","source_url":"https://petscorner.co.uk","updated_at":"2026-11-07T05:56:05.183140+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Pet parents and owners of dogs, cats, small animals and garden birds in the UK.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://petscorner.co.uk","updated_at":"2026-11-07T05:56:05.183140+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"UK pet owners seeking pet food, nutrition, treats, toys, accessories, bedding and care products through online or store-based retail.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://petscorner.co.uk","updated_at":"2026-11-07T05:56:05.183140+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying everyday food and treats for dogs and cats\nSelecting nutrition for puppies, kittens, adult and senior pets\nProviding pets with beds, toys, apparel and accessories\nSupporting pet grooming and coat care\nFeeding and attracting wild birds in the garden\nBuying gifts and seasonal products for pets\nPurchasing small-animal food, toys and treats","source_type":"1p_website","source_label":"Brand's website","source_url":"https://petscorner.co.uk","updated_at":"2026-11-07T05:56:05.183140+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad range of pet products across multiple species\nMore convenient pet shopping through online ordering and delivery\nOptions for nutrition tailored to pet life stage and health needs\nProducts intended to support pet health, enrichment, comfort and wellbeing\nAccess to wild-bird food and feeders designed to attract birds","source_type":"1p_website","source_label":"Brand's website","source_url":"https://petscorner.co.uk","updated_at":"2026-11-07T05:56:05.183140+00:00"}]}],"last_refreshed_at":"2026-11-07T05:56:05.196121+00:00","last_changed_at":"2026-11-07T05:56:05.206018+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=65e12339-41aa-456b-9b27-279dbf9a6397"}