{"name":"Piggly Wiggly","domain":"thepig.net","url":"https://optimly.ai/brand/piggly-wiggly","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Piggly Wiggly is a grocery retailer offering store locations, weekly ads, digital coupons, rewards, online shopping through Instacart, recipes, and merchandise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thepig.net","updated_at":"2026-11-07T05:26:33.985929+00:00"},{"key":"description","label":"Description","shape":"text","content":"The Piggly Wiggly website provides access to weekly specials, digital coupons, the Pig Point$ rewards program, store locations, online shopping through Instacart, recipes, and branded merchandise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thepig.net","updated_at":"2026-11-07T05:26:33.985929+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://thepig.net","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thepig.net","updated_at":"2026-11-07T05:26:33.985929+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, inviting, value-focused, and food-oriented, with playful pig-themed branding.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thepig.net","updated_at":"2026-11-07T05:26:33.985929+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps shoppers find grocery deals, access digital coupons and rewards, shop online, locate stores, and discover recipes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thepig.net","updated_at":"2026-11-07T05:26:33.985929+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Store location discovery\nWeekly ad and specials publishing\nDigital coupons\nPig Point$ rewards program\nOnline grocery shopping through Instacart\nRecipe content\nBranded merchandise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thepig.net","updated_at":"2026-11-07T05:26:33.985929+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Grocery products\nDigital coupons\nPig Point$ rewards\nWeekly specials\nRecipes\nBranded merchandise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thepig.net","updated_at":"2026-11-07T05:26:33.985929+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thepig.net","updated_at":"2026-11-07T05:26:33.985929+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Grocery shoppers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thepig.net","updated_at":"2026-11-07T05:26:33.985929+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Finding nearby Piggly Wiggly stores\nReviewing weekly specials\nUsing digital coupons\nEarning and redeeming Pig Point$ rewards\nOrdering groceries through Instacart\nFinding meal and recipe ideas\nBuying Piggly Wiggly merchandise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thepig.net","updated_at":"2026-11-07T05:26:33.985929+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to grocery savings and weekly deals\nMore value through digital coupons and Pig Point$ rewards\nConvenient online grocery shopping\nMeal inspiration through recipes\nAbility to find nearby store locations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thepig.net","updated_at":"2026-11-07T05:26:33.985929+00:00"}]}],"last_refreshed_at":"2026-11-07T05:26:34.336872+00:00","last_changed_at":"2026-11-07T05:26:34.357836+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=8a610bbb-6aea-4a8f-b2aa-791cced2ab03"}