# Pixlee TurnTo (Emplifi) > Emplifi UGC allows marketers and ecommerce executives to seamlessly integrate user-generated content (UGC) and influencer content across the customer journey. Dedicated to building customer-powered commerce, it helps collect and curate community content to deliver cross-channel, personal ecommerce experiences proven to boost revenue, brand affinity, and engagement. - URL: https://optimly.ai/brand/pixlee-turnto-emplifi - Logo: https://logo.clearbit.com/apps.shopify.com - Slug: pixlee-turnto-emplifi - BAI Score: 48/100 - Archetype: Challenger - Category: Marketing and conversion - Last Analyzed: August 9, 2026 ## Buyer Intent Signals Problems: Manual UGC Collection & Publishing: Manually searching social media for brand mentions, requesting permission from users, downloading content, and uploading/embedding it into e-commerce sites or marke | Social Media/Content Marketing Agency: Hiring an external agency to manage social media monitoring, UGC campaigns, influencer outreach, and content integration on behalf of the brand. | No UGC Strategy: Not actively collecting, curating, or displaying user-generated content, thereby missing out on potential social proof and customer engagement benefits. Solutions: Shopify UGC app | Shopify social proof app | Shopify influencer marketing platform | user generated content for ecommerce | Emplifi Shopify integration | General Social Media Management Tool: Using a broader social media management platform (e.g., Hootsuite, Sprout Social) for scheduling and monitoring, but lacking specific features for permissioning,