{"name":"Planet X","domain":"planetx.co.uk","url":"https://optimly.ai/brand/planet-x","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Sheffield-founded cycling brand designing and building bikes, cycling gear and accessories, with custom bike building and support services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://planetx.co.uk","updated_at":"2026-11-08T03:03:24.754825+00:00"},{"key":"description","label":"Description","shape":"text","content":"Planet X is a cycling company founded in Sheffield in 1988. It designs and builds bikes and sells cycling equipment, clothing, footwear, wheels and maintenance products, with offerings including custom bike building, live video support and bike fitting.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://planetx.co.uk","updated_at":"2026-11-08T03:03:24.754825+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To make cycling accessible to all through high-quality gear and affordable prices, encouraging more people to experience the joy of riding a great bike.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://planetx.co.uk","updated_at":"2026-11-08T03:03:24.754825+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://planetx.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://planetx.co.uk","updated_at":"2026-11-08T03:03:24.754825+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Passionate, practical, accessible and enthusiast-led, with an emphasis on value and encouraging people to ride.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://planetx.co.uk","updated_at":"2026-11-08T03:03:24.754825+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1988","source_type":"1p_website","source_label":"Brand's website","source_url":"https://planetx.co.uk","updated_at":"2026-11-08T03:03:24.754825+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Sheffield, South Yorkshire, UK","source_type":"1p_website","source_label":"Brand's website","source_url":"https://planetx.co.uk","updated_at":"2026-11-08T03:03:24.754825+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Planet X addresses the high cost and complexity of cycling by offering quality bikes and cycling equipment at affordable prices, alongside custom building, sizing advice, live video support and cycle-to-work scheme partnerships.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://planetx.co.uk","updated_at":"2026-11-08T03:03:24.754825+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Designing and building bicycles\nHand-building bikes to order in South Yorkshire\nSelling cycling bikes, clothing, footwear, wheels, accessories and maintenance products\nCustom bike building\nLive video support\nBike fitting and sizing advice\nWorldwide order fulfilment and delivery","source_type":"1p_website","source_label":"Brand's website","source_url":"https://planetx.co.uk","updated_at":"2026-11-08T03:03:24.754825+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Pro-level bikes\nAll-road bikes\nGravel bikes\nTitanium bikes\nCustom bike builds\nCycling clothing\nCycling shoes and footwear\nWheels","source_type":"1p_website","source_label":"Brand's website","source_url":"https://planetx.co.uk","updated_at":"2026-11-08T03:03:24.754825+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The brand positions its products as affordable and lists prices on product pages. Scraped examples include the Planet X London Road SRAM Apex XPLR Allroad Bike at $1,417.00, the London Road SRAM Apex AXS Allroad Bike at $1,635.00 and the Titus Goldrush SRAM Apex XPLR Titanium Gravel Bike at $2,071.00.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://planetx.co.uk","updated_at":"2026-11-08T03:03:24.754825+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Cycling and bicycle retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://planetx.co.uk","updated_at":"2026-11-08T03:03:24.754825+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Cyclists, cycling enthusiasts, daily commuters, gravel and all-road riders, adventure and bike-packing riders, and customers seeking cycling equipment at accessible prices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://planetx.co.uk","updated_at":"2026-11-08T03:03:24.754825+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Cyclists and active commuters looking for quality, value-oriented bikes and cycling gear, including riders interested in gravel, all-road, touring, bike-packing or custom-built bikes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://planetx.co.uk","updated_at":"2026-11-08T03:03:24.754825+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Daily commuting\nGravel riding\nAll-road expeditions\nBike-packing and cycling adventures\nCustom bike building\nBuying cycling clothing, footwear, wheels and accessories\nBike sizing and fitting\nCycle-to-work scheme purchases","source_type":"1p_website","source_label":"Brand's website","source_url":"https://planetx.co.uk","updated_at":"2026-11-08T03:03:24.754825+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"More affordable access to quality bikes and cycling gear\nA bike configured to the rider’s preferences through custom building\nImproved comfort and efficiency through bike fitting\nFaster and easier delivery with tracking\nA bike delivered at least 95% pre-assembled\nGreater confidence purchasing through live video support and sizing advice","source_type":"1p_website","source_label":"Brand's website","source_url":"https://planetx.co.uk","updated_at":"2026-11-08T03:03:24.754825+00:00"}]}],"last_refreshed_at":"2026-11-08T03:03:24.762294+00:00","last_changed_at":"2026-11-08T03:03:24.768808+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=d1681a02-75ba-40f4-920c-1dfe1919e268"}