# Planet X > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08. - **Brand record:** https://optimly.ai/brand/planet-x - **Dataset:** https://optimly.ai/brand/planet-x.json - **Markdown:** https://optimly.ai/brand/planet-x/llms.txt - **Official website:** https://planetx.co.uk - **Slug:** planet-x - **Categories:** retail-ecommerce ## Overview - **Tagline:** Sheffield-founded cycling brand designing and building bikes, cycling gear and accessories, with custom bike building and support services. Source: Brand's website (https://planetx.co.uk) · 2026-11-08 - **Description:** Planet X is a cycling company founded in Sheffield in 1988. It designs and builds bikes and sells cycling equipment, clothing, footwear, wheels and maintenance products, with offerings including custom bike building, live video support and bike fitting. Source: Brand's website (https://planetx.co.uk) · 2026-11-08 ## Identity - **Mission:** To make cycling accessible to all through high-quality gear and affordable prices, encouraging more people to experience the joy of riding a great bike. Source: Brand's website (https://planetx.co.uk) · 2026-11-08 - **Website:** https://planetx.co.uk Source: Brand's website (https://planetx.co.uk) · 2026-11-08 - **Voice & tone:** Passionate, practical, accessible and enthusiast-led, with an emphasis on value and encouraging people to ride. Source: Brand's website (https://planetx.co.uk) · 2026-11-08 - **Founded:** 1988 Source: Brand's website (https://planetx.co.uk) · 2026-11-08 - **Headquarters:** Sheffield, South Yorkshire, UK Source: Brand's website (https://planetx.co.uk) · 2026-11-08 ## Offerings - **Problem solved:** Planet X addresses the high cost and complexity of cycling by offering quality bikes and cycling equipment at affordable prices, alongside custom building, sizing advice, live video support and cycle-to-work scheme partnerships. Source: Brand's website (https://planetx.co.uk) · 2026-11-08 - **Core capabilities:** - Designing and building bicycles - Hand-building bikes to order in South Yorkshire - Selling cycling bikes, clothing, footwear, wheels, accessories and maintenance products - Custom bike building - Live video support - Bike fitting and sizing advice - Worldwide order fulfilment and delivery Source: Brand's website (https://planetx.co.uk) · 2026-11-08 - **Products / SKUs:** - Pro-level bikes - All-road bikes - Gravel bikes - Titanium bikes - Custom bike builds - Cycling clothing - Cycling shoes and footwear - Wheels Source: Brand's website (https://planetx.co.uk) · 2026-11-08 - **Pricing:** The brand positions its products as affordable and lists prices on product pages. Scraped examples include the Planet X London Road SRAM Apex XPLR Allroad Bike at $1,417.00, the London Road SRAM Apex AXS Allroad Bike at $1,635.00 and the Titus Goldrush SRAM Apex XPLR Titanium Gravel Bike at $2,071.00. Source: Brand's website (https://planetx.co.uk) · 2026-11-08 ## Audience - **Target industry:** Cycling and bicycle retail Source: Brand's website (https://planetx.co.uk) · 2026-11-08 - **Customer base:** Cyclists, cycling enthusiasts, daily commuters, gravel and all-road riders, adventure and bike-packing riders, and customers seeking cycling equipment at accessible prices. Source: Brand's website (https://planetx.co.uk) · 2026-11-08 - **Ideal customer profile:** Cyclists and active commuters looking for quality, value-oriented bikes and cycling gear, including riders interested in gravel, all-road, touring, bike-packing or custom-built bikes. Source: Brand's website (https://planetx.co.uk) · 2026-11-08 - **Use cases:** - Daily commuting - Gravel riding - All-road expeditions - Bike-packing and cycling adventures - Custom bike building - Buying cycling clothing, footwear, wheels and accessories - Bike sizing and fitting - Cycle-to-work scheme purchases Source: Brand's website (https://planetx.co.uk) · 2026-11-08 - **Customer outcomes:** - More affordable access to quality bikes and cycling gear - A bike configured to the rider’s preferences through custom building - Improved comfort and efficiency through bike fitting - Faster and easier delivery with tracking - A bike delivered at least 95% pre-assembled - Greater confidence purchasing through live video support and sizing advice Source: Brand's website (https://planetx.co.uk) · 2026-11-08 Page last updated 2026-11-08. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.