{"name":"Pleasure Beach Resort","domain":"blackpoolpleasurebeach.com","url":"https://optimly.ai/brand/pleasure-beach-resort","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Pleasure Beach Resort is a UK amusement park and resort offering rollercoasters, water rides, family attractions, entertainment, events, and hotel short breaks.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blackpoolpleasurebeach.com","updated_at":"2026-11-07T20:56:40.612964+00:00"},{"key":"description","label":"Description","shape":"text","content":"Pleasure Beach Resort presents itself as the UK's capital of thrills and a ride-intensive park, featuring 10 rollercoasters, Europe's Best Water Ride, the UK's only Nickelodeon Land, family attractions, shows, events, dining, and associated hotel stays.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blackpoolpleasurebeach.com","updated_at":"2026-11-07T20:56:40.612964+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide thrilling rides, family attractions, and all-year entertainment for visitors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blackpoolpleasurebeach.com","updated_at":"2026-11-07T20:56:40.612964+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://blackpoolpleasurebeach.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blackpoolpleasurebeach.com","updated_at":"2026-11-07T20:56:40.612964+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Energetic, playful, family-friendly, promotional, and thrill-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blackpoolpleasurebeach.com","updated_at":"2026-11-07T20:56:40.612964+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides leisure, entertainment, and short-break experiences for families, thrill seekers, and visitors looking for rides, attractions, shows, dining, and resort accommodation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blackpoolpleasurebeach.com","updated_at":"2026-11-07T20:56:40.612964+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Operating a large amusement park with 10 rollercoasters\nProviding high-thrill rides, water rides, and family attractions\nOperating Nickelodeon Land with character meet-and-greet opportunities\nRunning shows, seasonal events, and family entertainment\nSelling day tickets, eTickets, annual passes, and park-entry options\nOffering hotel stays and short-break packages through associated hotels\nProviding dining and spectator-friendly park access","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blackpoolpleasurebeach.com","updated_at":"2026-11-07T20:56:40.612964+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"All You Can Ride eTicket\nNickelodeon eTicket\nFlex Pass\nAnnual Passes\nRollercoasters and thrill rides, including ICON, The Big One, Valhalla, and Grand National\nNickelodeon Land\nShows and events\nChristmas experiences and pantomime","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blackpoolpleasurebeach.com","updated_at":"2026-11-07T20:56:40.612964+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Displayed pricing includes All You Can Ride eTickets from £30.00, Nickelodeon eTickets at £25.00, Flex Passes at £18.00, and free entry for children under 2. Featured event pricing includes pantomime tickets from £12.00 to £22.50, Christmas experiences from £19.99, and selected Sunday winter-weekend tickets at £60 for two.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blackpoolpleasurebeach.com","updated_at":"2026-11-07T20:56:40.612964+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Amusement parks, attractions, leisure entertainment, hospitality, and tourism.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blackpoolpleasurebeach.com","updated_at":"2026-11-07T20:56:40.612964+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Families, thrill seekers, younger visitors, non-riders, spectators, food lovers, and visitors seeking hotel short breaks.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blackpoolpleasurebeach.com","updated_at":"2026-11-07T20:56:40.612964+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families visiting the UK coast who want amusement-park rides, family attractions, live entertainment, seasonal events, dining, or an associated hotel stay.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blackpoolpleasurebeach.com","updated_at":"2026-11-07T20:56:40.612964+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Day trips to ride rollercoasters and attractions\nFamily visits to Nickelodeon Land and other child-friendly rides\nHigh-thrill experiences for adrenaline-seeking visitors\nWatching shows, fireworks, and seasonal entertainment\nAttending Christmas experiences, pantomimes, and party nights\nBooking hotel-based short breaks near the park\nEntering the park as a non-rider to dine, watch shows, or enjoy the atmosphere","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blackpoolpleasurebeach.com","updated_at":"2026-11-07T20:56:40.612964+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to unlimited rides and attractions for a day\nOpportunities to experience high-thrill and award-winning rides\nFamily-friendly entertainment throughout the year\nCharacter meet-and-greet opportunities in Nickelodeon Land\nFlexible park access for riders and non-riders\nCombined amusement-park and hotel short-break experiences\nMemorable seasonal and event-based experiences","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blackpoolpleasurebeach.com","updated_at":"2026-11-07T20:56:40.612964+00:00"}]}],"last_refreshed_at":"2026-11-07T20:56:40.621664+00:00","last_changed_at":"2026-11-07T20:56:40.630030+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c4b1bbde-c583-4491-a8ea-c469669c7688"}