{
  "slug": "plume",
  "name": "Plume",
  "description": "Plume provides an AI-driven, cloud-based platform that enables Internet Service Providers (ISPs) to deliver advanced smart home and business services, including adaptive WiFi, cybersecurity, and intelligent network management, to their residential, small business, and multi-dwelling unit subscribers.",
  "url": "https://optimly.ai/brand/plume",
  "websiteUrl": "https://plume.com/",
  "logoUrl": "https://logo.clearbit.com/plume.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "ISP WiFi Management and Customer Experience Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-25T21:43:25.014Z",
  "verifiedVitals": {
    "website": "https://plume.com",
    "category": "Smart Home, WiFi Management, and ISP Solutions",
    "what_it_does": "Plume provides a Software-as-a-Service (SaaS) experience platform for Internet Service Providers (ISPs) to deliver smart home services. These services include adaptive and secure WiFi, advanced WiFi management, cybersecurity protection, and parental controls for residential customers, small businesses, and multi-dwelling units (MDUs). The platform also offers tools for ISPs to gain network visibility, troubleshoot issues, and improve customer experience, aiming to reduce churn and operational costs.",
    "primary_audience": "Internet Service Providers (ISPs) or Communications Service Providers (CSPs), and their subscribers, which include residential customers, small businesses, and MDU property owners/managers.",
    "core_product": "The Plume Platform, a cloud-based Consumer Experience Management (CEM) platform, is the core offering. It includes services such as Plume Home (for residential WiFi, smart home services, and security), WorkPass (for small businesses), Uprise (for MDUs), Haystack (for network visibility and troubleshooting for ISPs), and Sweepr (for AI-orchestrated customer experience). The platform leverages OpenSync®, an open-source framework that enables ISPs to deliver WiFi services through various hardware.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Plume operates on a subscription model for its services, which are offered to Internet Service Providers (ISPs). ISPs then typically provide these services to their residential and small business subscribers on a recurring subscription basis."
    }
  },
  "intentTags": {
    "problemIntents": [
      "Managing home WiFi networks",
      "Cybersecurity threats for connected devices",
      "Poor subscriber internet experience",
      "High ISP customer support costs",
      "Lack of network visibility for ISPs",
      "Inefficient troubleshooting for internet issues",
      "Managing connectivity in multi-dwelling units"
    ],
    "solutionIntents": [
      "Adaptive WiFi solutions",
      "Smart home services",
      "Cybersecurity for connected devices",
      "AI-orchestrated customer experience platforms",
      "End-to-end network visibility tools",
      "Automated internet issue resolution",
      "Personalized WiFi experiences",
      "Business-grade internet connectivity",
      "MDU network management solutions"
    ],
    "evaluationIntents": [
      "Evaluate ISP platforms",
      "Compare WiFi management solutions",
      "Research smart home security platforms",
      "Analyze network intelligence tools",
      "Assess customer support automation for ISPs",
      "Consider MDU connectivity solutions"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787770727303
}