{"name":"PlumpJack","domain":"plumpjack.com","url":"https://optimly.ai/brand/plumpjack","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Northern California hospitality and lifestyle brand operating a diverse portfolio of wineries, restaurants, bars, hotels, retail shops and related businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://plumpjack.com","updated_at":"2026-11-06T22:32:49.603758+00:00"},{"key":"description","label":"Description","shape":"text","content":"PlumpJack Group is a hospitality management company founded in 1992 and based in San Francisco. It creates unique individual experiences through properties and businesses across San Francisco, North Lake Tahoe and Napa Valley, including award-winning wineries, innovative restaurants, boutique hotels, bars and retail establishments.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://plumpjack.com","updated_at":"2026-11-06T22:32:49.603758+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To create unique individual experiences and provide memorable, meaningful hospitality experiences through an honest, approachable and passionate approach.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://plumpjack.com","updated_at":"2026-11-06T22:32:49.603758+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Hilary Newsom, Co-President; Jeremy Scherer, Co-President; John Conover, General Manager & Partner, PlumpJack Collection of Wineries; Dee Ann Graffigna, Vice President of Human Resources; McKenzie Ward, Vice President of Marketing; Milham Wakin, Vice President of Finance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://plumpjack.com","updated_at":"2026-11-06T22:32:49.603758+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://plumpjack.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://plumpjack.com","updated_at":"2026-11-06T22:32:49.603758+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Honest, approachable, passionate, welcoming, genuine, unpretentious and lifestyle-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://plumpjack.com","updated_at":"2026-11-06T22:32:49.603758+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1992","source_type":"1p_website","source_label":"Brand's website","source_url":"https://plumpjack.com","updated_at":"2026-11-06T22:32:49.603758+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"San Francisco, California, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://plumpjack.com","updated_at":"2026-11-06T22:32:49.603758+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Creates accessible, distinctive hospitality and lifestyle experiences across dining, lodging, wine, retail and entertainment, while providing management, brand marketing and design capabilities for its portfolio.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://plumpjack.com","updated_at":"2026-11-06T22:32:49.603758+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Site selection and consultation\nBusiness plan development\nArchitecture and construction management\nFinancial oversight\nHuman resources, including recruitment, training, retention and benefits\nEmail marketing\nBrand development and positioning\nDigital and print advertising management","source_type":"1p_website","source_label":"Brand's website","source_url":"https://plumpjack.com","updated_at":"2026-11-06T22:32:49.603758+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"PlumpJack Wine & Spirits\nPlumpJack Estate Winery\nCADE Estate Winery\nOdette Estate Winery\nCADE 13th Vineyard\nAdaptation Wines\nPlumpJack Inn\nPlumpJack Cafe","source_type":"1p_website","source_label":"Brand's website","source_url":"https://plumpjack.com","updated_at":"2026-11-06T22:32:49.603758+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality and lifestyle, including wineries, restaurants, bars, boutique hotels, retail and property development.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://plumpjack.com","updated_at":"2026-11-06T22:32:49.603758+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Guests, customers, visitors, wine buyers, diners, hotel guests, lifestyle enthusiasts, and local communities across Northern California.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://plumpjack.com","updated_at":"2026-11-06T22:32:49.603758+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Lifestyle enthusiasts seeking distinctive wine, dining, lodging, retail, entertainment and destination experiences in San Francisco, North Lake Tahoe and Napa Valley.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://plumpjack.com","updated_at":"2026-11-06T22:32:49.603758+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Wine discovery, purchasing and tasting\nDining and restaurant experiences\nBoutique hotel stays\nCocktail and bar experiences\nRetail shopping\nPrivate events and event spaces\nHospitality business management\nHospitality brand marketing and positioning","source_type":"1p_website","source_label":"Brand's website","source_url":"https://plumpjack.com","updated_at":"2026-11-06T22:32:49.603758+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Memorable and meaningful hospitality experiences\nMore approachable and enjoyable wine discovery\nDistinctive destination experiences connected to local culture and surroundings\nAccess to award-winning wines, innovative restaurants and boutique lodging\nEnhanced brand visibility, engagement and recognition for portfolio projects\nLife experiences described by the brand as more spectacular","source_type":"1p_website","source_label":"Brand's website","source_url":"https://plumpjack.com","updated_at":"2026-11-06T22:32:49.603758+00:00"}]}],"last_refreshed_at":"2026-11-06T22:32:49.613389+00:00","last_changed_at":"2026-11-06T22:32:49.621861+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=7ea01e0d-8518-458a-8eca-8acf09c64287"}