{"name":"Plus Credit Union","domain":"pluscu.org","url":"https://optimly.ai/brand/plus-credit-union","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Member-owned credit union serving Las Vegas, Nevada, with banking, lending, and financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pluscu.org","updated_at":"2026-11-08T02:01:11.084577+00:00"},{"key":"description","label":"Description","shape":"text","content":"Plus Credit Union is a member-owned financial organization founded by union workers in Las Vegas. It provides financial services, deposit accounts, online and mobile banking, consumer loans, mortgages, credit cards, insurance products, and financial calculators.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pluscu.org","updated_at":"2026-11-08T02:01:11.084577+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To assist members in achieving their financial goals by providing innovative and adaptive financial services through highly qualified staff and a financially solid credit union.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pluscu.org","updated_at":"2026-11-08T02:01:11.084577+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Carol J Schumacher, CEO / President; Kelly Ethier, EVP / CLO; Stephanie B Calacal, EVP; Diane Camardella, VP of Compliance; Tara Sosa, VP.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pluscu.org","updated_at":"2026-11-08T02:01:11.084577+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://pluscu.org","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pluscu.org","updated_at":"2026-11-08T02:01:11.084577+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Community-oriented, helpful, approachable, and member-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pluscu.org","updated_at":"2026-11-08T02:01:11.084577+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1952","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pluscu.org","updated_at":"2026-11-08T02:01:11.084577+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Las Vegas, Nevada","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pluscu.org","updated_at":"2026-11-08T02:01:11.084577+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Member-owned financial organization governed by a Board of Directors elected by the membership; no parent organization is identified.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pluscu.org","updated_at":"2026-11-08T02:01:11.084577+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps members manage everyday finances and pursue financial goals through banking services, savings products, lending, mortgages, credit cards, insurance, digital banking, and financial education tools.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pluscu.org","updated_at":"2026-11-08T02:01:11.084577+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Consumer and recreational vehicle lending\nMortgage, home equity, HELOC, and land lending\nCredit cards and lines of credit\nDeposit and savings account services\nOnline and mobile banking\nFinancial calculators\nLoan protection and insurance products\nMember account opening and membership services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pluscu.org","updated_at":"2026-11-08T02:01:11.084577+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Vehicle loans for new and used vehicles\nMotorcycle loans\nBoat and recreational vehicle loans\nReady Credit line of credit and overdraft protection\nVisa Platinum, Gold, Classic, Secured, and Student/Teen credit cards\nFirst mortgages\nFixed home equity loans\nHome equity lines of credit","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pluscu.org","updated_at":"2026-11-08T02:01:11.084577+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Loan rates are listed as of September 18, 2026 and vary by product and credit qualifications. Published examples include auto, truck, and motorcycle loans as low as 4.75% APR; home equity loans as low as 8.00% APR; signature loans as low as 11.99% APR; and Ready Credit at 18.00% APR. Rates and fees are subject to change.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pluscu.org","updated_at":"2026-11-08T02:01:11.084577+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services and consumer banking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pluscu.org","updated_at":"2026-11-08T02:01:11.084577+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Plus Credit Union members, including local union workers and families in the Las Vegas community.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pluscu.org","updated_at":"2026-11-08T02:01:11.084577+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families in Las Vegas, especially union workers and others eligible for Plus Credit Union membership, seeking banking, savings, credit, lending, mortgage, and financial planning services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pluscu.org","updated_at":"2026-11-08T02:01:11.084577+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing credit union accounts\nAccessing online and mobile banking\nFinancing new or used vehicles, motorcycles, boats, and recreational vehicles\nPurchasing or refinancing a home\nBorrowing through home equity, HELOC, land, signature, or secured loans\nUsing credit cards or a line of credit\nCalculating loan payments, affordability, refinancing savings, and future savings\nObtaining member insurance and loan protection products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pluscu.org","updated_at":"2026-11-08T02:01:11.084577+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Progress toward personal financial goals\nAccess to simple and affordable borrowing options\nAbility to purchase or refinance vehicles and homes\nImproved understanding of loan payments, affordability, refinancing, and savings\nConvenient access to online and mobile banking\nOngoing membership with a member-owned financial institution","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pluscu.org","updated_at":"2026-11-08T02:01:11.084577+00:00"}]}],"last_refreshed_at":"2026-11-08T02:01:11.091567+00:00","last_changed_at":"2026-11-08T02:01:11.097591+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=59a96101-be95-474c-909f-3654c78689e1"}