{
  "slug": "pohjalainen-vaasa",
  "name": "pohjalainen-vaasa",
  "description": "Ilkka-Pohjalainen is a Finnish regional newspaper providing local and regional news, current events, sports, and human interest stories for the Ostrobothnia region, including cities like Vaasa and Seinäjoki.",
  "url": "https://optimly.ai/brand/pohjalainen-vaasa",
  "websiteUrl": "https://ilkkapohjalainen.fi/",
  "logoUrl": "https://logo.clearbit.com/ilkkapohjalainen.fi",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Local News Publications",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-13T23:53:53.300Z",
  "verifiedVitals": {
    "website": "https://ilkkapohjalainen.fi",
    "category": "Regional newspaper",
    "what_it_does": "Ilkka-Pohjalainen is a Finnish newspaper that publishes news, articles, and opinion pieces, covering local and regional events, sports, human interest stories, and economic topics. It emerged from the merger of the regional newspapers Ilkka and Pohjalainen in 2020. The newspaper provides a continuously updated news stream, digital editions (näköislehtiä), and online articles with images and videos through its website and mobile applications.",
    "primary_audience": "The primary audience for Ilkka-Pohjalainen consists of residents in the Ostrobothnia and South Ostrobothnia regions of Finland.",
    "core_product": "The core product is news content, delivered through a digital platform, mobile applications, and a print newspaper.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Ilkka-Pohjalainen operates on a subscription model, offering various tiers such as 'Ilkka-Pohjalainen Digi' for digital access, 'Ilkka-Pohjalainen Digi + Pe-La' which includes digital access and Friday-Saturday print editions, and 'Ilkka-Pohjalainen Digi + Lehti' for digital access and a full print subscription. Student discounts are also available. Some content may be partially fee-based."
    },
    "parent_ownership": "Ilkka-Pohjalainen is published by Kaleva Media Oy, a joint venture where Kaleva Oy owns 65 percent and Ilkka Oyj (formerly Ilkka-Yhtymä Oyj) owns 35 percent. Ilkka Oyj is a Southern Ostrobothnian publishing house."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790078492459
}