{"name":"Poiesz","domain":"poiesz-supermarkten.nl","url":"https://optimly.ai/brand/poiesz","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Poiesz is a Dutch supermarket brand offering groceries through physical stores and an online webshop.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://poiesz-supermarkten.nl","updated_at":"2026-11-07T20:07:59.357026+00:00"},{"key":"description","label":"Description","shape":"text","content":"Poiesz Supermarkten offers groceries, promotions, recipes, bakery products, loyalty rewards, store services and online grocery ordering.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://poiesz-supermarkten.nl","updated_at":"2026-11-07T20:07:59.357026+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://poiesz-supermarkten.nl","source_type":"1p_website","source_label":"Brand's website","source_url":"https://poiesz-supermarkten.nl","updated_at":"2026-11-07T20:07:59.357026+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Practical, promotional and customer-oriented, with a focus on offers, product information and meal inspiration.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://poiesz-supermarkten.nl","updated_at":"2026-11-07T20:07:59.357026+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Poiesz helps consumers buy everyday groceries through nearby supermarkets or online ordering, while providing promotions and recipe inspiration.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://poiesz-supermarkten.nl","updated_at":"2026-11-07T20:07:59.357026+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Operating physical supermarkets\nOnline grocery ordering through a webshop\nOffering weekly promotions and discounts\nProviding bakery and celebration cake products\nProviding recipes and meal inspiration\nOffering loyalty rewards and savings gifts\nProviding customer service","source_type":"1p_website","source_label":"Brand's website","source_url":"https://poiesz-supermarkten.nl","updated_at":"2026-11-07T20:07:59.357026+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Fresh fruit and vegetables\nMeat, poultry, fish and vegetarian alternatives\nCheese, deli meats, salads and tapas\nBread and bakery products\nChilled and frozen foods\nGroceries and pantry products\nBeverages and snacks\nVegetarian and vegan products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://poiesz-supermarkten.nl","updated_at":"2026-11-07T20:07:59.357026+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Poiesz offers promotions and discounts. The website states that its online assortment may differ from its store assortment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://poiesz-supermarkten.nl","updated_at":"2026-11-07T20:07:59.357026+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery retail and supermarkets","source_type":"1p_website","source_label":"Brand's website","source_url":"https://poiesz-supermarkten.nl","updated_at":"2026-11-07T20:07:59.357026+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers and households shopping for everyday groceries in the Netherlands, through stores or online.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://poiesz-supermarkten.nl","updated_at":"2026-11-07T20:07:59.357026+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers and households seeking convenient grocery shopping, supermarket promotions, fresh food, meal inspiration and vegetarian or vegan options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://poiesz-supermarkten.nl","updated_at":"2026-11-07T20:07:59.357026+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for everyday groceries in a physical supermarket\nOrdering groceries online\nFinding weekly supermarket deals\nBuying fresh fruit, vegetables, meat, fish, bread and chilled products\nFinding vegetarian and vegan products or meat alternatives\nGetting recipe and meal inspiration\nOrdering cakes and bakery products\nCollecting or using savings gifts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://poiesz-supermarkten.nl","updated_at":"2026-11-07T20:07:59.357026+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to groceries through stores and online ordering\nAccess to promotions and discounted products\nMore choice of vegetarian and vegan products\nMeal inspiration through recipes\nAccess to fresh food and bakery products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://poiesz-supermarkten.nl","updated_at":"2026-11-07T20:07:59.357026+00:00"}]}],"last_refreshed_at":"2026-11-07T20:07:59.365742+00:00","last_changed_at":"2026-11-07T20:07:59.373612+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=94623f87-0317-4e65-ac60-bf80e3f682b4"}