# Point Of Reference

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/point-of-reference
- **Dataset:** https://optimly.ai/brand/point-of-reference.json
- **Markdown:** https://optimly.ai/brand/point-of-reference/llms.txt
- **Official website:** https://point-of-reference.com
- **Slug:** point-of-reference
- **Categories:** marketing-technology

## Overview

- **Tagline:** Combines AI intelligence with proven advocacy data and workflows, backed by 20+ years of advocacy domain expertise. It is AI agnostic, 100% Salesforce Native, and offers no GDPR worries, aiming to automate ordinary tasks for strategic focus.
Source: Brand's website (https://point-of-reference.com) · 2026-10-04

- **Description:** Point Of Reference offers customer advocacy technology, primarily through its ReferenceEdge and ReferenceEdgeAI platforms. ReferenceEdgeAI integrates AI with established advocacy data and workflows to enable new ways to find, engage, understand, and activate customers, allowing businesses to automate ordinary tasks and operate more strategically in their customer marketing and advocacy efforts.
Source: Brand's website (https://point-of-reference.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - ReferenceEdgeAI and ReferenceEdge
  - both customer advocacy platforms.
Source: Brand's website (https://point-of-reference.com) · 2026-10-04

- **Pricing:** Not specified.
Source: Brand's website (https://point-of-reference.com) · 2026-10-04

## Audience

- **Target industry:** Enterprise businesses, specifically customer advocacy, customer marketing, and sales teams within those organizations.
Source: Brand's website (https://point-of-reference.com) · 2026-10-04

Page last updated 2026-10-04.