{"name":"Pool Supplies, Service & Repair","domain":"lesliespool.com","url":"https://optimly.ai/brand/pool-supplies-service-repair","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Leslie's is a U.S. pool and spa care retailer and service provider offering pool chemicals, equipment, parts, maintenance products, and related services through physical stores and a digital platform.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lesliespool.com","updated_at":"2026-11-08T03:32:10.252587+00:00"},{"key":"description","label":"Description","shape":"text","content":"Founded in 1963, Leslie's serves residential and professional consumers in the pool and spa care aftermarket. It operates more than 975 physical locations, a digital platform, and an in-field service network, offering products, water testing, equipment repair, installation, education, and pool care solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lesliespool.com","updated_at":"2026-11-08T03:32:10.252587+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"As the trusted leader in pool and spa care, Leslie's is committed to delivering unparalleled expertise, service, and innovative solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lesliespool.com","updated_at":"2026-11-08T03:32:10.252587+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://lesliespool.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lesliespool.com","updated_at":"2026-11-08T03:32:10.252587+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Expert, trusted, helpful, service-oriented, and focused on empowering pool owners.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lesliespool.com","updated_at":"2026-11-08T03:32:10.252587+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1963","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lesliespool.com","updated_at":"2026-11-08T03:32:10.252587+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Leslie's helps residential and professional pool and spa owners maintain water quality, clean and protect pools, manage pool chemistry, replace parts, and install or repair pool equipment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lesliespool.com","updated_at":"2026-11-08T03:32:10.252587+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Pool and spa chemicals and water-care products\nPool equipment, parts, cleaners, filters, pumps, heaters, salt systems, and accessories\nFree in-store water testing with customized treatment plans\nIn-store equipment repair with replacement-parts purchases\nOn-site pool and spa equipment installation and repair\nDigital commerce through its website and mobile app\nPool care education, tips, and advice\nPool Perks loyalty rewards program","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lesliespool.com","updated_at":"2026-11-08T03:32:10.252587+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Chlorine and pool shock\nAlgaecides, water balancers, clarifiers, and specialty chemicals\nPool pumps, filters, heaters, salt systems, and other equipment\nAutomatic pool cleaners\nPool parts and replacement filter cartridges\nPool maintenance products\nPool closing kits and winter accessories\nPool covers and solar covers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lesliespool.com","updated_at":"2026-11-08T03:32:10.252587+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product pricing varies by item and is displayed on the Leslie's website; the scraped pages show products ranging from low-cost chemicals and accessories to higher-priced pumps, cleaners, and salt systems.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lesliespool.com","updated_at":"2026-11-08T03:32:10.252587+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Pool and spa care, maintenance, equipment, and aftermarket services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lesliespool.com","updated_at":"2026-11-08T03:32:10.252587+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Residential and professional consumers, including residential and commercial pool and spa customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lesliespool.com","updated_at":"2026-11-08T03:32:10.252587+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Pool owners and professional or commercial pool-care customers who need pool chemicals, equipment, parts, maintenance products, water testing, installation, or repair services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lesliespool.com","updated_at":"2026-11-08T03:32:10.252587+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Testing pool water and receiving a customized treatment plan\nMaintaining pool chemistry and controlling algae, bacteria, germs, and parasites\nCleaning pools with automatic cleaners and maintenance equipment\nReplacing pool equipment, parts, and filter cartridges\nInstalling or repairing pool and spa equipment\nClosing and winterizing pools\nShopping for pool, spa, hot tub, backyard, and patio products\nManaging pool care and rewards through the Leslie's mobile app","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lesliespool.com","updated_at":"2026-11-08T03:32:10.252587+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Cleaner, healthier pool water\nLess time spent caring for pools and more time enjoying them\nGreater confidence in maintaining and enjoying pools and spas\nCustomized pool treatment plans based on water testing\nAccess to expert knowledge, products, and solutions\nOn-site equipment installation and repair support\nConvenient shopping in-store, online, and through the Leslie's app","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lesliespool.com","updated_at":"2026-11-08T03:32:10.252587+00:00"}]}],"last_refreshed_at":"2026-11-08T03:32:10.260346+00:00","last_changed_at":"2026-11-08T03:32:10.266832+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=896da128-1e02-44fe-9567-ae4cf60c658a"}