# PostBeyond (by Influitive)
> PostBeyond is an employee advocacy and social selling platform designed to help organizations encourage staff to share brand-approved content across their personal social networks. Founded in 2013 and later acquired by Influitive in 2021, the platform focuses on increasing organic reach and driving sales through employee-led distribution. It features a centralized content library, scheduling tools, and analytics to track the impact of employee social activity.
- URL: https://optimly.ai/brand/postbeyond-by-influitive
- Slug: postbeyond-by-influitive
- BAI Score: 68/100
- Archetype: Challenger
- Category: Marketing Technology (MarTech)
- Last Analyzed: April 9, 2026
## Competitors
- EveryoneSocial (https://optimly.ai/brand/everyonesocial)
- Firstup Formerly Dynamic Signal (https://optimly.ai/brand/firstup-formerly-dynamic-signal)
- Hootsuite Amplify (https://optimly.ai/brand/hootsuite-amplify)
## AI-Suggested Alternatives
- Organic Corporate Posting (https://optimly.ai/brand/organic-corporate-posting)
## Buyer Intent Signals
Problems: Manual Slack/Email Distribution: Marketing teams manually sharing links via email or Slack and asking employees to post them. | Social Media Management Agency: Hiring a social media agency to manage executive profiles and company pages directly. | Organic Corporate Posting: Relying solely on corporate channel organic reach without any employee amplification.
Solutions: best employee advocacy software | social selling tools for sales teams | internal communications content sharing platform | how to get employees to share company posts | Generic Social Scheduling Tools: Using generic scheduling tools like Buffer or Hootsuite without specific employee advocacy features.
Comparisons: Influitive vs Sprout Social advocacy