{"name":"Postepay","domain":"poste.it","url":"https://optimly.ai/brand/postepay","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Postepay is a Poste Italiane brand offering prepaid, debit and payment cards, digital payments, merchant acquiring, mobile and related consumer and business services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://postepay.poste.it","updated_at":"2026-11-06T22:27:59.514168+00:00"},{"key":"description","label":"Description","shape":"text","content":"Postepay provides cards and payment solutions for individuals, young people, businesses and merchants, including prepaid and debit cards, online payments, money transfers, POS and e-commerce acquiring services. Its offer also includes PosteMobile, energy, broadband and related Poste Italiane services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://postepay.poste.it","updated_at":"2026-11-06T22:27:59.514168+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Semplicemente, il futuro.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://postepay.poste.it","updated_at":"2026-11-06T22:27:59.514168+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://postepay.poste.it","source_type":"1p_website","source_label":"Brand's website","source_url":"https://postepay.poste.it","updated_at":"2026-11-06T22:27:59.514168+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Simple, promotional and future-oriented, with an emphasis on convenience, security and accessibility.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://postepay.poste.it","updated_at":"2026-11-06T22:27:59.514168+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Postepay operates within the Poste Italiane ecosystem; the website refers to the Gruppo Poste Italiane and identifies Poste Italiane S.p.A. as the provider or distributor of several services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://postepay.poste.it","updated_at":"2026-11-06T22:27:59.514168+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps consumers and businesses manage everyday payments, transfers, card spending, mobile services and merchant payment acceptance through physical cards, digital tools and acquiring solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://postepay.poste.it","updated_at":"2026-11-06T22:27:59.514168+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Issuing prepaid and debit payment cards\nOnline, contactless and smartphone payments\nCard recharging through post offices, ATMs, apps, online channels and enabled retail locations\nPeer-to-peer money transfers between Postepay cards\nMerchant acquiring through physical POS, Mobile POS and e-commerce solutions\nMoney transfers through Western Union and MoneyGram\nManagement of cards and payment services through Poste Italiane and related apps\nConsumer and business mobile, energy and broadband services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://postepay.poste.it","updated_at":"2026-11-06T22:27:59.514168+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Postepay Evolution\nPostepay Connect\nPostepay Digital\nPostepay Standard\nPostepay Green\nCarta di debito Postepay\nCarta di debito Postepay Business\nPaga con Postepay","source_type":"1p_website","source_label":"Brand's website","source_url":"https://postepay.poste.it","updated_at":"2026-11-06T22:27:59.514168+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Pricing varies by product. Examples shown include Postepay Evolution at €19 annual fee, Postepay Digital with no fee, Postepay Standard with a €20 issuance cost, Postepay Green with a €10 issuance cost, SmartPOS Postepay at €13.90 monthly rental fee excluding VAT, MPOS Postepay at a €36.90 one-time device cost excluding VAT, and e-commerce solutions with a €100 activation cost plus €30 monthly fee.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://postepay.poste.it","updated_at":"2026-11-06T22:27:59.514168+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services, payments, merchant acquiring, telecommunications, energy and broadband.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://postepay.poste.it","updated_at":"2026-11-06T22:27:59.514168+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Private consumers, young people aged 10 to under 18, businesses, professionals, merchants and e-commerce operators.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://postepay.poste.it","updated_at":"2026-11-06T22:27:59.514168+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Italian consumers seeking prepaid or debit cards and digital payment services, as well as businesses, professionals, retailers and e-commerce operators needing payment acceptance and collection solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://postepay.poste.it","updated_at":"2026-11-06T22:27:59.514168+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Making online, in-store and contactless purchases\nPaying with a smartphone through Apple Pay, Google Pay, Google Pay or Samsung Pay\nReceiving salary or pension payments and sending bank transfers with Postepay Evolution\nRecharging Postepay cards and mobile SIMs\nTransferring money between Postepay cards using P2P\nAccepting card, QR-code and e-commerce payments as a business\nManaging merchant payment services through POS, Mobile POS and PosteBusiness\nSending money internationally through Western Union or MoneyGram","source_type":"1p_website","source_label":"Brand's website","source_url":"https://postepay.poste.it","updated_at":"2026-11-06T22:27:59.514168+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to everyday card and digital payments\nAbility to manage cards, payment limits and transactions through apps\nFaster online checkout without repeatedly entering card details\nAccess to multiple card-recharge channels\nBusiness payment acceptance through physical and mobile POS devices\nE-commerce payment integration with security features including 3D Secure and PosteID\nAccess to combined card and mobile connectivity offers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://postepay.poste.it","updated_at":"2026-11-06T22:27:59.514168+00:00"}]}],"last_refreshed_at":"2026-11-06T22:27:59.538291+00:00","last_changed_at":"2026-11-06T22:27:59.543657+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=0e87242c-faa8-4a25-8089-74259ff39e7f"}