# Pottery Barn Kids > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/pottery-barn-kids - **Dataset:** https://optimly.ai/brand/pottery-barn-kids.json - **Markdown:** https://optimly.ai/brand/pottery-barn-kids/llms.txt - **Official website:** https://potterybarnkids.com - **Slug:** pottery-barn-kids - **Categories:** home-decor ## Overview - **Tagline:** Focus on high-quality, safety-tested children's furniture and decor, combined with exclusive designs and popular character collaborations (e.g., Disney, Pixar Cars, Pokémon, Hello Kitty, Star Wars, Formula 1). Source: Brand's website (https://potterybarnkids.com) · 2026-10-04 - **Description:** Pottery Barn Kids is a retailer specializing in stylish, safe, and quality furniture, bedding, decor, and accessories for babies, kids, and teens. They offer a range of products for nurseries, bedrooms, and play areas, often featuring popular character collaborations. Source: Brand's website (https://potterybarnkids.com) · 2026-10-04 ## Offerings - **Core capabilities:** - Bedroom furniture (beds - cots) - nursery furniture (chairs - rockers) - kids' and baby bed linen - study & storage furniture - decor & lighting - backpacks & lunch items. Source: Brand's website (https://potterybarnkids.com) · 2026-10-04 - **Pricing:** Retail pricing with regular sales, clearance events, and limited-time offers. Source: Brand's website (https://potterybarnkids.com) · 2026-10-04 ## Audience - **Target industry:** Parents, guardians, and families seeking high-quality and stylish home furnishings, decor, and accessories for their children and babies. Source: Brand's website (https://potterybarnkids.com) · 2026-10-04 Page last updated 2026-10-17.