{"name":"Poundstretcher","domain":"poundstretcher.co.uk","url":"https://optimly.ai/brand/poundstretcher","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Poundstretcher is a UK independent discount retailer offering food, drink, health and beauty, household essentials, gardening, storage, stationery, toys, and pet products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://poundstretcher.co.uk","updated_at":"2026-11-07T20:52:31.478138+00:00"},{"key":"description","label":"Description","shape":"text","content":"Poundstretcher is one of the UK's leading independent discount retailers, founded in 1981, with over 300 stores across England, Scotland, Wales and Northern Ireland. It also offers online product browsing and shopping.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://poundstretcher.co.uk","updated_at":"2026-11-07T20:52:31.478138+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To deliver the best possible service to customers and offer a wide range of products at great prices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://poundstretcher.co.uk","updated_at":"2026-11-07T20:52:31.478138+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://poundstretcher.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://poundstretcher.co.uk","updated_at":"2026-11-07T20:52:31.478138+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, accessible, deal-focused and customer-friendly.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://poundstretcher.co.uk","updated_at":"2026-11-07T20:52:31.478138+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1981","source_type":"1p_website","source_label":"Brand's website","source_url":"https://poundstretcher.co.uk","updated_at":"2026-11-07T20:52:31.478138+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Independent retailer","source_type":"1p_website","source_label":"Brand's website","source_url":"https://poundstretcher.co.uk","updated_at":"2026-11-07T20:52:31.478138+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides affordable access to everyday food, household, personal care, garden, storage, stationery, toy and pet products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://poundstretcher.co.uk","updated_at":"2026-11-07T20:52:31.478138+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Discount retailing\nOnline product sales and browsing\nPhysical store network\nStore finder\nCustomer service\nDeal and promotional campaigns\nNewsletter marketing","source_type":"1p_website","source_label":"Brand's website","source_url":"https://poundstretcher.co.uk","updated_at":"2026-11-07T20:52:31.478138+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Food and drinks\nHealth and beauty products\nHousehold cleaning essentials\nGardening and outdoor products\nStorage and organisation products\nStationery\nChildren's toys and games\nPet food and pet accessories","source_type":"1p_website","source_label":"Brand's website","source_url":"https://poundstretcher.co.uk","updated_at":"2026-11-07T20:52:31.478138+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Offers value-focused pricing, including 99p deals and other promotional offers. Website product prices are shown in pounds, and prices may vary in store.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://poundstretcher.co.uk","updated_at":"2026-11-07T20:52:31.478138+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Discount retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://poundstretcher.co.uk","updated_at":"2026-11-07T20:52:31.478138+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers and households across England, Scotland, Wales and Northern Ireland.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://poundstretcher.co.uk","updated_at":"2026-11-07T20:52:31.478138+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying everyday food and drinks\nPurchasing household cleaning and storage products\nShopping for health and beauty essentials\nBuying gardening and outdoor products\nFinding children's toys and stationery\nPurchasing pet food and accessories\nShopping for low-priced promotional deals","source_type":"1p_website","source_label":"Brand's website","source_url":"https://poundstretcher.co.uk","updated_at":"2026-11-07T20:52:31.478138+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad range of everyday products at great prices\nConvenient access through over 300 stores and an online shop\nMore organised homes through storage and organisation products\nAccess to seasonal deals, promotions and competitions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://poundstretcher.co.uk","updated_at":"2026-11-07T20:52:31.478138+00:00"}]}],"last_refreshed_at":"2026-11-07T20:52:31.486858+00:00","last_changed_at":"2026-11-07T20:52:31.507639+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=efd9cae3-3053-4978-a9e0-e318cceb885d"}