{
  "slug": "pr-newswire",
  "name": "Pr-newswire",
  "description": "PR Newswire provides a trusted, multichannel distribution network and an AI-enhanced platform for businesses and communicators to plan, create, distribute, and report on press releases, amplifying their stories to media outlets, newsrooms, and influencers worldwide for maximum visibility and discoverability.",
  "url": "https://optimly.ai/brand/pr-newswire",
  "websiteUrl": "https://prnewswire.com/",
  "logoUrl": "https://logo.clearbit.com/prnewswire.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "PR and Earned Media Management Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-25T07:26:14.471Z",
  "verifiedVitals": {
    "website": "https://prnewswire.com",
    "category": "Press Release Distribution Company",
    "what_it_does": "PR Newswire distributes press releases and other marketing content globally through a large, trusted network. It offers multichannel amplification, enhances discoverability, and provides an AI-enhanced platform (PR Newswire Amplify™) for unified planning, creation, distribution, and reporting. The platform connects clients with over 500,000 media outlets, newsrooms, and influencers worldwide.",
    "primary_audience": "Communicators, brands, public relations managers and firms, publicly listed companies, enterprise communications teams, journalists, media outlets, newsrooms, and influencers.",
    "core_product": "Press release distribution and the PR Newswire Amplify™ platform, which includes tools for content creation (Create+), campaign planning (Plan module), and press release enhancement (Press Release Score).",
    "pricing_model": {
      "kind": "custom",
      "detail": "PR Newswire operates on a custom pricing model that includes an annual membership fee (ranging from $195 to $249) and additional transactional costs per press release. The per-release cost varies based on distribution scope (local, regional, national, international), word count, and added services such as multimedia, SEO enhancements, and detailed analytics. For example, a single local press release can start around $350, while national distribution can be $805 or more for 400 words, with additional charges for every 100 words and add-ons."
    },
    "parent_ownership": "Cision Inc.",
    "named_competitors": [
      "Business Wire",
      "GlobeNewswire",
      "Newswire.com",
      "EIN Presswire",
      "eReleases",
      "PressPilot",
      "Prezly",
      "Prowly",
      "ACCESS Newswire",
      "Agility PR Solutions",
      "Meltwater",
      "Muck Rack",
      "Critical Mention",
      "Presspage",
      "Baden Bower",
      "Press Ranger"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "Lack of media visibility",
      "Difficulty in reaching target audiences",
      "Ineffective press release distribution",
      "Inefficient PR campaign planning",
      "Struggling to create engaging campaign content",
      "Measuring PR campaign ROI",
      "Limited search discoverability for news"
    ],
    "solutionIntents": [
      "Multichannel news amplification",
      "AI-powered PR platform",
      "Press release creation and optimization",
      "Media relations and outreach",
      "Content generation for PR campaigns",
      "Improved news discoverability",
      "PR performance reporting"
    ],
    "evaluationIntents": [
      "Comparing press release distribution networks",
      "Assessing PR platform features and capabilities",
      "Evaluating AI tools for PR",
      "Reviewing media outreach services",
      "Analyzing PR campaign effectiveness and ROI",
      "Benchmarking news visibility and reach",
      "Considering expert PR support and guidance"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787721243953
}