{"name":"Presque Isle Lodge","domain":"presqueislelodge.com","url":"https://optimly.ai/brand/presque-isle-lodge","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Presque Isle Lodge is a seasonal historic bed and breakfast inn and event venue on Grand Lake in Presque Isle, Michigan.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://presqueislelodge.com","updated_at":"2026-11-06T22:16:05.944117+00:00"},{"key":"description","label":"Description","shape":"text","content":"Built in 1920, Presque Isle Lodge is a National Register of Historic Places landmark located midway between Alpena and Rogers City on Michigan’s Sunrise Side. The lodge offers seasonal lodging, weddings, reunions, group gatherings, lake access and recreational amenities in a wooded setting across from Grand Lake.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://presqueislelodge.com","updated_at":"2026-11-06T22:16:05.944117+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To preserve the historical building in a financially sustainable fashion while enhancing the community that embraces it.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://presqueislelodge.com","updated_at":"2026-11-06T22:16:05.944117+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The lodge is currently owned by Shandy Spencer and managed by the Spencer family. Robin and Laurie Spencer originally purchased and operated it beginning in 1986.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://presqueislelodge.com","updated_at":"2026-11-06T22:16:05.944117+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://presqueislelodge.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://presqueislelodge.com","updated_at":"2026-11-06T22:16:05.944117+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, welcoming, family-oriented, historic, relaxed and community-minded.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://presqueislelodge.com","updated_at":"2026-11-06T22:16:05.944117+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1920 (built)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://presqueislelodge.com","updated_at":"2026-11-06T22:16:05.944117+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Presque Isle Lodge, P.O. Box 84, Presque Isle, MI 49777; located at 8211 E. Grand Lake Rd., Presque Isle, Michigan 49777-8631.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://presqueislelodge.com","updated_at":"2026-11-06T22:16:05.944117+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Family-owned and operated by the Spencer family; currently owned by Shandy Spencer.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://presqueislelodge.com","updated_at":"2026-11-06T22:16:05.944117+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a distinctive Northern Michigan destination for overnight stays, vacations, weddings, family reunions, group gatherings and celebrations, with lodging, shared gathering spaces and access to area recreation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://presqueislelodge.com","updated_at":"2026-11-06T22:16:05.944117+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Seasonal bed and breakfast lodging\nWedding hosting and event support\nFamily reunions and group gatherings\nAccommodation for group meetings and meals\nOutdoor wedding theater with projector, Blu-ray and live video capabilities\nGrand Lake access with dock and deck\nCanoe and kayak use for guests\nAccess to recreational attractions and activities in Northeast Michigan","source_type":"1p_website","source_label":"Brand's website","source_url":"https://presqueislelodge.com","updated_at":"2026-11-06T22:16:05.944117+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Seasonal lodging and bed and breakfast stays\nWedding venue and wedding weekend lodging\nFamily reunion and group getaway venue\nMeeting and meal space for groups\nOutdoor theater for wedding multimedia\nGift certificates","source_type":"1p_website","source_label":"Brand's website","source_url":"https://presqueislelodge.com","updated_at":"2026-11-06T22:16:05.944117+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Tuesday–Thursday nights: $900 per night for rooms only; weekends other than weddings or large events: $1,200 per night for rooms only; weddings or other large events: $4,000 for Friday and Saturday nights with rooms included; full-week stay from Tuesday night through Monday morning: $5,700 for rooms only. Reservations of two or more nights require a 50% payment at booking, with the balance due at check-in.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://presqueislelodge.com","updated_at":"2026-11-06T22:16:05.944117+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, lodging, bed and breakfast, weddings and events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://presqueislelodge.com","updated_at":"2026-11-06T22:16:05.944117+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Seasonal leisure travelers, couples, wedding parties, families, family reunion groups, group retreats and organizations seeking lodging or gathering space in Northeast Michigan.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://presqueislelodge.com","updated_at":"2026-11-06T22:16:05.944117+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers and groups seeking a historic, family-operated bed and breakfast and event venue near Grand Lake, including wedding couples, families planning reunions and organizations needing centralized lodging, meeting and meal space.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://presqueislelodge.com","updated_at":"2026-11-06T22:16:05.944117+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Seasonal Northern Michigan getaways\nBed and breakfast stays\nWedding ceremonies, receptions and wedding weekends\nFamily reunions and anniversary celebrations\nGroup meetings and meals for up to 120 people\nOvernight lodging for up to 16 adults, with more possible by special arrangement\nOutdoor wedding slideshows, projected videos and live ceremony feeds\nLake recreation including swimming, fishing, canoeing and kayaking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://presqueislelodge.com","updated_at":"2026-11-06T22:16:05.944117+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A relaxing stay in a historic and distinctive lodge setting\nConvenient centralized lodging and gathering space for families and groups\nMemorable weddings and celebrations supported by the lodge’s grounds, fireplace, lake setting and outdoor theater\nAccess to Grand Lake recreation and Northeast Michigan attractions\nWarm hospitality, breakfasts, comfortable accommodations and shared amenities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://presqueislelodge.com","updated_at":"2026-11-06T22:16:05.944117+00:00"}]}],"last_refreshed_at":"2026-11-06T22:16:05.952264+00:00","last_changed_at":"2026-11-06T22:16:05.958317+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ddcc671d-dabb-46cd-9e3b-e59d1de920d3"}