{"name":"Pressbyrån","domain":"pressbyran.se","url":"https://optimly.ai/brand/pressbyrån","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Swedish retail brand with stores offering magazines, coffee and other hot drinks, and free Wi-Fi.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pressbyran.se","updated_at":"2026-11-07T19:49:20.025151+00:00"},{"key":"description","label":"Description","shape":"text","content":"Pressbyrån presents itself through its history, vision and organisation, social responsibility, press activities, magazine offering, coffee service and store-based Wi-Fi. Its website also documents cultural and community initiatives.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pressbyran.se","updated_at":"2026-11-07T19:49:20.025151+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To make fashion accessible to the Swedish public through a unique selection of Swedish and international fashion magazines.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pressbyran.se","updated_at":"2026-11-07T19:49:20.025151+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://pressbyran.se","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pressbyran.se","updated_at":"2026-11-07T19:49:20.025151+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Welcoming, informative and community-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pressbyran.se","updated_at":"2026-11-07T19:49:20.025151+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient access to magazines, coffee and other hot drinks, and limited free Wi-Fi through its stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pressbyran.se","updated_at":"2026-11-07T19:49:20.025151+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Retailing Swedish and international magazines\nServing coffee and other hot drinks\nProviding 30 minutes of free Wi-Fi per day\nSupporting community fundraising initiatives\nHosting cultural and fashion exhibitions in stores","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pressbyran.se","updated_at":"2026-11-07T19:49:20.025151+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Magazines\nCoffee\nOther hot drinks\nFree Wi-Fi","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pressbyran.se","updated_at":"2026-11-07T19:49:20.025151+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Wi-Fi is free for 30 minutes per day and provides another 30 minutes at midnight.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pressbyran.se","updated_at":"2026-11-07T19:49:20.025151+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pressbyran.se","updated_at":"2026-11-07T19:49:20.025151+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers in Sweden, including magazine readers and visitors to Pressbyrån stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pressbyran.se","updated_at":"2026-11-07T19:49:20.025151+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking convenient access to magazines, coffee, hot drinks and Wi-Fi in Sweden.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pressbyran.se","updated_at":"2026-11-07T19:49:20.025151+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying Swedish and international magazines\nGetting coffee or another hot drink\nUsing 30 minutes of free Wi-Fi per day\nAccessing fashion and cultural exhibitions in a Pressbyrån location\nContributing to community fundraising through purchases or donations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pressbyran.se","updated_at":"2026-11-07T19:49:20.025151+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to magazines and hot drinks\nA daily period of free Wi-Fi access\nAccess to cultural and fashion exhibitions during store opening hours","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pressbyran.se","updated_at":"2026-11-07T19:49:20.025151+00:00"}]}],"last_refreshed_at":"2026-11-07T19:49:20.032758+00:00","last_changed_at":"2026-11-07T19:49:20.039962+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=2668ed63-dba7-4b83-b7fa-c88d509e48b6"}