{"name":"Princeton Record Exchange","domain":"prex.com","url":"https://optimly.ai/brand/princeton-record-exchange","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Independent record store in Princeton, New Jersey, buying and selling music and movies since 1980.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://prex.com","updated_at":"2026-11-07T19:48:43.564148+00:00"},{"key":"description","label":"Description","shape":"text","content":"Princeton Record Exchange is a brick-and-mortar, walk-in independent record store with over 100,000 LPs, CDs, and DVDs. It offers a diverse, constantly changing selection, buys music and movie collections, and sells a limited selection of titles through a curated Discogs page.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://prex.com","updated_at":"2026-11-07T19:48:43.564148+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide a high-quality, low-priced, extensive selection of music and movies while offering a trusted independent record-store experience and supporting the Princeton community.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://prex.com","updated_at":"2026-11-07T19:48:43.564148+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Jon Lambert bought Princeton Record Exchange in 2015 and leads a staff of 16 music and movie professionals. Founder Barry Weisfeld began selling records in 1975 and established the store in Princeton in 1980.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://prex.com","updated_at":"2026-11-07T19:48:43.564148+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://prex.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://prex.com","updated_at":"2026-11-07T19:48:43.564148+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, knowledgeable, welcoming, community-oriented, and enthusiastic about independent record-store culture.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://prex.com","updated_at":"2026-11-07T19:48:43.564148+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1980","source_type":"1p_website","source_label":"Brand's website","source_url":"https://prex.com","updated_at":"2026-11-07T19:48:43.564148+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"20 South Tulane St., Princeton, NJ 08542","source_type":"1p_website","source_label":"Brand's website","source_url":"https://prex.com","updated_at":"2026-11-07T19:48:43.564148+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Jon Lambert bought Princeton Record Exchange in 2015; no parent company is identified.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://prex.com","updated_at":"2026-11-07T19:48:43.564148+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps people discover and purchase music and movies in a physical independent-store setting, and provides a trusted way to sell personal, estate, reviewer, radio-station, and store collections.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://prex.com","updated_at":"2026-11-07T19:48:43.564148+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Retailing LPs, CDs, DVDs, and other media\nBuying personal, estate, reviewer/radio station, and store collections\nMaking house calls for collection purchases\nAppraising and checking media condition\nSelling selected titles through a curated Discogs page\nOffering entry-level turntables, including Bluetooth-compatible models\nHosting and participating in independent music events such as Record Store Day\nProviding physical gift cards redeemable at the Princeton store","source_type":"1p_website","source_label":"Brand's website","source_url":"https://prex.com","updated_at":"2026-11-07T19:48:43.564148+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"LPs and vinyl records\nCDs\nDVDs and Blu-rays\nCassettes\nEntry-level turntables\nPhysical gift cards\nSelected music titles through the curated Discogs page","source_type":"1p_website","source_label":"Brand's website","source_url":"https://prex.com","updated_at":"2026-11-07T19:48:43.564148+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Store titles range from as low as $1.00 to reasonable collectible prices. The store emphasizes high quality and low prices, and pays top dollar for quality collections.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://prex.com","updated_at":"2026-11-07T19:48:43.564148+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Independent music and movie retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://prex.com","updated_at":"2026-11-07T19:48:43.564148+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Music and movie shoppers, vinyl collectors, Record Store Day enthusiasts, and people selling personal, estate, reviewer/radio station, or store collections.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://prex.com","updated_at":"2026-11-07T19:48:43.564148+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Music and movie enthusiasts seeking a large, changing in-store selection, as well as owners of quality music or movie collections who want to sell them to an experienced independent retailer.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://prex.com","updated_at":"2026-11-07T19:48:43.564148+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for LPs, CDs, DVDs, Blu-rays, and cassettes in-store\nSelling personal or estate media collections\nSelling reviewer or radio-station surplus\nSelling an entire store inventory\nBuying selected obscure titles through Discogs\nPurchasing entry-level turntables\nBuying physical gift cards\nAttending Record Store Day and related in-store events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://prex.com","updated_at":"2026-11-07T19:48:43.564148+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to over 100,000 changing titles\nAbility to shop a diverse selection at prices starting as low as $1.00\nProfessional condition checks by experienced appraisers\nA trusted and fair process for selling quality collections\nAn in-person independent record-store shopping experience\nAccess to limited-edition and early-release Record Store Day titles","source_type":"1p_website","source_label":"Brand's website","source_url":"https://prex.com","updated_at":"2026-11-07T19:48:43.564148+00:00"}]}],"last_refreshed_at":"2026-11-07T19:48:43.583878+00:00","last_changed_at":"2026-11-07T19:48:43.602186+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=e9eeed75-a231-43be-a066-5257f847cc59"}