{"name":"Principality","domain":"principality.co.uk","url":"https://optimly.ai/brand/principality","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Principality is a building society offering savings accounts, mortgages and member support through online, phone and branch services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://principality.co.uk","updated_at":"2026-11-07T05:24:37.416220+00:00"},{"key":"description","label":"Description","shape":"text","content":"Principality provides savings accounts, mortgages, savings guides and customer support. It describes itself as the largest building society in Wales, with over 60 branches and more than 450,000 members.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://principality.co.uk","updated_at":"2026-11-07T05:24:37.416220+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://principality.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://principality.co.uk","updated_at":"2026-11-07T05:24:37.416220+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, supportive and accessible.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://principality.co.uk","updated_at":"2026-11-07T05:24:37.416220+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps people save money, buy or move home, manage mortgages, and find answers or extra support for their financial needs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://principality.co.uk","updated_at":"2026-11-07T05:24:37.416220+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Savings accounts\nMortgage lending and management\nSavings guidance and education\nCustomer support by phone, online and in branches\nBranch-based service across Wales and the borders","source_type":"1p_website","source_label":"Brand's website","source_url":"https://principality.co.uk","updated_at":"2026-11-07T05:24:37.416220+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Savings accounts\nMortgages\nChristmas 2027 Regular Saver","source_type":"1p_website","source_label":"Brand's website","source_url":"https://principality.co.uk","updated_at":"2026-11-07T05:24:37.416220+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The Christmas 2027 Regular Saver has a fixed rate of 5.25% Gross/AER, can be opened with £1, allows savings of up to £150 per month, and pays interest at maturity or on closure.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://principality.co.uk","updated_at":"2026-11-07T05:24:37.416220+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://principality.co.uk","updated_at":"2026-11-07T05:24:37.416220+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Over 450,000 members, including savers, mortgage customers, first-time buyers and people moving home.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://principality.co.uk","updated_at":"2026-11-07T05:24:37.416220+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals in Wales and the borders looking for savings accounts, mortgages or face-to-face financial support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://principality.co.uk","updated_at":"2026-11-07T05:24:37.416220+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Saving regularly for Christmas\nChoosing and opening a savings account\nComparing ISAs and savings accounts\nBuying a first home\nMoving home\nManaging a current Principality mortgage\nGetting financial answers or extra support\nAccessing support through a local branch","source_type":"1p_website","source_label":"Brand's website","source_url":"https://principality.co.uk","updated_at":"2026-11-07T05:24:37.416220+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Start saving with an account suited to their needs\nSave for Christmas with a fixed-rate regular saver\nBuy or move home\nManage an existing mortgage\nGet answers and extra support from a real person\nAccess in-person help through a branch","source_type":"1p_website","source_label":"Brand's website","source_url":"https://principality.co.uk","updated_at":"2026-11-07T05:24:37.416220+00:00"}]}],"last_refreshed_at":"2026-11-07T05:24:37.551200+00:00","last_changed_at":"2026-11-07T05:24:37.815886+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=373d7e98-bd8d-4ced-b2c9-ce543994d861"}