{"name":"Pro Forma","domain":"pro-forma.com","url":"https://optimly.ai/brand/pro-forma","is_claimed":false,"categories":["data-analytics-business-intelligence"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"A comprehensive, data-driven platform trusted by over 25,000 founders and venture capital investors worldwide, providing integrated solutions for both sides of the venture capital diligence process to enhance investability, build credible financial plans, and streamline deal flow.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pro-forma.com","updated_at":"2026-10-04T00:08:31.811000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Pro Forma is an early-stage venture capital diligence platform that provides tools for founders to assess investability, understand valuation, and build robust financial models, and for investors to streamline deal screening and conduct portfolio valuation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pro-forma.com","updated_at":"2026-10-04T00:08:31.811000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"VentureGrade\n (startup investability scoring)\nVentureValue\n (pre-revenue and post-revenue startup valuation)\nVentureForecast\n (financial model building)\nVentureScreen\n (investor pitch screening)\nVirtual Pitch Competition hosting\nSweat Equity Toolkit.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pro-forma.com","updated_at":"2026-10-04T00:08:31.811000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product-based or subscription model, offering distinct tools and services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pro-forma.com","updated_at":"2026-10-04T00:08:31.811000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Startup founders (early-stage, pre-revenue, post-revenue), Venture Capital funds, Angel investors, Universities, Professors, and Incubators.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pro-forma.com","updated_at":"2026-10-04T00:08:31.811000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:08:31.811000+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=pro-forma"}